Adopting Mobile Technologies Inside Your Dealership

23 years in retail 14 years of Web and software development 10 year marine industry veteran – Marketing Director for 20+ location dealership – Consultant to OEMs and Dealers since 2004 Designed the marine industry’s first mobile app for on-line inventory management Evan Davis

Adopting Mobile Technologies Inside Your Dealership A Typical Day

Adopting Mobile Technologies Inside Your Dealership Heightened Customer Expectations

Adopting Mobile Technologies Inside Your Dealership How can we do more with less? Examine what we do and why Work smarter = Be intentional New tools to help: – Free us from our laptops and PC’s – Multi-task – Deliver superior service to exceed heightened customer expectations

Adopting Mobile Technologies Inside Your Dealership How Mobile Fits In Your Dealership Sales and Sales Management – Customer Relationship Management (CRM) On-line Inventory Management – Add, edit, and distribute inventory on-line Service – Remote access to service records – Customer communications

Adopting Mobile Technologies Inside Your Dealership

2 Types of Mobile Technologies Native Apps – Self-contained on the device Web Apps (Mobile-optimized interface) – Accessed through the mobile Web browser

Adopting Mobile Technologies Inside Your Dealership Native Apps Designed for specific device/operating system – Google Android: 16+ device manufacturers (36%*) – Apple iOS: iPhone/iPad (26%*) – RIM: Blackberry (23%*) Superior performance Commonly support off-line use * Smartphone Market Share: Nielsen Mobile Insights, National Feb-Apr 2011

Adopting Mobile Technologies Inside Your Dealership Web Apps Mobile-optimized Website Accessed through the device’s Web browser Compatible across Web-enabled devices Rely on Internet connectivity

What types of devices need to be supported? Does it need to support working off-line? How critical is performance? Adopting Mobile Technologies Inside Your Dealership Selecting the Right Approach Native AppWeb App Common deviceMultiple devices On- and off-line useOn-line use only Performance is criticalPerformance less critical

Exceed heightened customer expectations Productivity and efficiency Freedom! Adopting Mobile Technologies Inside Your Dealership Mobile Benefits for Your Dealership

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