GreenClean Section 2, Team 4 Megan Adcock Megan Anise Evan Duso Kari Fujiwara Michael Morsch.

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Presentation transcript:

GreenClean Section 2, Team 4 Megan Adcock Megan Anise Evan Duso Kari Fujiwara Michael Morsch

What are we? 100% recycled tealeaf napkins Corporation inspired by Ito En Creating value out of waste Proudly serving businesses

Organizational Chart

Salaries & Benefits Health benefits Vacation IRA plans Sales commission Total Salaries, payroll deductions and employee benefits: $1,275,192

Why choose to work at GreenClean? Competitive salaries Three day weekends Stock options Employee of the month OSHA Safe work environment

Market Breakdown Total National Market (5,950,557 businesses) Large Businesses (981) Medium Businesses (128,299) Small Businesses (5,821,277) GreenClean’s Market Segments Catering Companies in Western Region (9,702) Educational Services in the Western Region (3,920) GreenClean’s Target Markets Medium and Large Businesses in the Western Region (44,310) We will focus on the Western Region of the U.S.

Competitive Advantage High quality Innovative product & process Flexible

Perceptual Map Positioning: High Quality Low Environmental Impact Low price Low cost

Industry size, trends and external factors Size: 300 million units total per year Trends: Going green, promoting American jobs External factors: –‘Green’ competitors arising –New technology being introduced –Economic recession –Legal and regulatory requirements

Product strategy Core product Actual product Augmented product

Napkin Market Mature stage of life cycle Oligopoly GreenClean introductory and growth stages Brand equity through slogan and quality

Price Strategy Low price Based on resources Competitor-based pricing Promotions, trials, and changing of brand usage