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Welcome! With you today… The Greater IBM Connection GREATER CAREERS Series Your Greater IBM Host: FLOR ESTEVEZ The Greater IMB Connection Operations Manager & Producer The Greater Careers Guest Expert: BERNADETTE MARTIN PAULA PATINELLA is currently part of the IBM Human Resources Center for Learning and Development, managing Capability Centers that focus on critical capabilities and behaviors essential to career growth in IBM. BERNADETTE MARTIN is a Personal Brand Strategist and founder of Visibility Branding, and also author of “Storytelling about Your Brand Online & Offline”. Bernadette excels at expertly fusing personal branding and storytelling to help clients strengthen their brand in a compelling way to their target. She joins us from Paris, France today.

What we will talk about today Impact of Storytelling What is a Brand The “Brand Called You” Online & Offline Storytelling LinkedIn Q&A Makeovers Q & A

How Brands Use Storytelling

What is a Brand? A BRAND (product, place, company, service, association, person) is an intangible image (or perception) created by a UNIQUE bundle (or accumulation) of Emotional, Rational and Sensory Experiences (or touch points) and Stories What is a Brand?

What is Personal Branding? The process of identifying, clarifying and communicating what makes you UNIQUE

The Three C's of a Strong Brand Clarity, Consistency and Constancy ?

Storytelling Offline

Storytelling Online

If you don’t show up in Google, you don’t exist.

What is your Google Quotient? Digitally Disastrous Digitally Distinct Digitally Dabbling Digitally Dissed

LinkedIn: Your Window to the World

The LinkedIn Profile

Development of Content Experience Credentials Leadership Skills Emotional (EQ) Intelligence Skills Interests Call To Action Direction Languages Personal Social Responsibility Passions

The Makeover Process 1) Google Quotient 2) LinkedIn Location 3) LinkedIn Assessment 4) Inventory (Resume/CV/References/Assessments) 5) Personal Brand Audit (Tool) 6) Interview: Discover Target, Call To Action 7) Accomplishment Stories (Tool) 8) Pen-to-Paper: Drafts

Assessment Scale of 1 to 5 Heading Photo Summary (structure/flow/grammar/content) Experience Number of Connections Recommendations Use of Applications/Features

Accomplishment Stories (Visibility Branding Storytelling Tool) Short Title Three Key Words Situation Challenge Actions Results Testimonials

It's Story Time!!!!

Our Makeover Subjects - Before Molly Evans Joseph Katucki Christine Cluzel Paula Patinella

The Brand Molly Evans

BeforeAfter

The Brand Joseph Katucki

BeforeAfter

The Brand Paula Patinella

BeforeAfter

Thank you all!

Action Items Google Quotient LinkedIn Profile Take Inventory Write it down Biography Buddy

Summary Impact of Storytelling The “Brand Called You” LinkedIn Content Development Makeovers

A Special Offer Just for Greater IBM SPECIAL OFFER Complimentary assessment of your LI profile and discounted “makeover” package

Q&A- it’s your turn Ask Bernadette your question

THANK YOU FOR JOINING US! The Greater IBM Connection To contact the speaker: Bernadette Martin Invite a friend: Replay Podcast will be available, soon after the Webinar at: Events section of

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