DELTA AIRLINES: Product Market Analysis Paula Campbell John Paulk Kevin Wood Group B2

 Changes in Market  Overall Product  Locations served  Major Players  New Technology  Delta’s Goals  New Enterprises

Terrorist Attacks. –9/11 and Shoe Bomber Decline in Market- Causes. Security Hassles. –More thorough security screening process. Flight Delays and Cancellations. Changes In Market

Overall Product :  Airline Travel  Cargo Planes  Domestic  International  Low Cost

Locations Served:  206 Domestic Cities in 46 States, District of Columbia, Puerto Rico, and U.S Virgin Islands  48 International Cities in 32 Countries  Operate 7,664 flights daily to over 497 cities in 84 countries  Delta comprises of:  Delta mainline, Domestic and International Service  Song  Delta Shuttle  Delta Connections  Delta SkyTeam

Core Market: Delta American United Low Cost JetBlue AirTran Southwest Major Players and Market Share

 New Technology:  Online Booking  Kiosks  E-Tickets  Online Flight Information  Online Check-In

Delta’s Goals:  Customer Satisfaction  Leg-Room  In-Flight Meals  Improved Market Share  Efficiency for Passengers

Was introduced in the last year to compete with JetBlue Currently operates 36 aircraft along 15 different routes, mostly between Northeast cities and Florida. Holding back on expansion until company completes thorough review of this airline Lost Cost Airline: Song

Questions?