P R E F A C E NEW E-COMMERCE E(Electronic)-commerce began in Has grown to:$228 billion retail business $3.4 trillion business-to-business Enormous global change in business firms, markets and consumer behavior. In the next 5 years, e-commerce is projected to continue growing at high single-digit rates, becoming the fastest-growing form of commerce in the world. Being led by:Established firms: Wal-Mart, JCPenny and GE New firms: Google, Amazon, Facebook, MySpace, Twitter, YouTube & Photobucket

P R E F A C E Text (6 th edition) focuses on new themes and content in the areas of business, technology and society, such as: mobile content and platforms, social marketing expansion, e- books, Web 3.0, etc. Web 2.0 has sites such as: Facebook MySpace YouTube Twitter Photobucket Flickr Blinkx Survivors of the 1 st era of e-commerce ( spring 2000) Include: eBay Amazon E*Trade Priceline Expedia 2010 – new period of explosive entrepreneurial activity generating new jobs in all fields. Web presence important factors for established businesses as well as for starting a new one.

P R E F A C E BUSINESS, TECHNOLOGY, SOCIETY Students must understand the relationship among: e-commerce business concerns Internet technology social and legal (political) context Students must also understand basic economic and business forces driving e-commerce: e-commerce is creating new electronic markets prices are more transparent markets are global trading is highly efficient e-commerce is impacting a firms relationships with suppliers, customers, competitors and partners

P R E F A C E E-commerce technologies can be used to: reduce supply chain costs increase production efficiency tighten customer relationships Analysis of businesses in terms of models and strategies are covered for: totally online companies established businesses forging “bricks and clicks” The text explores why many early e-commerce firms failed. Also how contemporary e-commerce forms learned from early mistakes.

P R E F A C E The Web and e-commerce are causing a major revolution in marketing and advertising. Dollars are moving away from tradional media and towards online media (2 text chapters discuss this) 3 text chapters address Internet technology (and IT) Besides business and technology, a third part for understanding e-commerce is society. Issues such as privacy, intellectual property, national sovereignty and governance, and sales tax are all challenges.

P R E F A C E TEXT FEATURES AND COVERAGE Strong Conceptual Foundation Real-World Business Firm Focus – over 100 real companies In-depth coverage of B2B E-commerce – 4 types of Net marketplaces Current and Future Technology Coverage – dramatic price reductions, explosive growth in the mobile digital platform & expansion of social technologies Up-to-date Coverage of the Research Literature Special Attention to the Social and legal Aspects of E- commerce – 4 ethical dimensions

PART 1 Introduction to E-commerce 1 THE REVOLUTION IS JUST BEGINNING 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS PART 2 Technology Infrastructure for E-commerce 3 THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE 4 BUILDING AN E-COMMERCE WEB SITE 5 ONLINE SECURITY AND PAYMENT SYSTEMS PART 3 Business Concepts and Social Issues 6 E-COMMERCE MARKETING CONCEPTS 7 E-COMMERCE MARKETING COMMUNICATIONS 8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE PART 4 E-commerce in Action 9 ONLINE RETAILING AND SERVICES 10 ONLINE CONTENT AND MEDIA 11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS 12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE E-Commerce: Business,Technology, SocietyE-Commerce: Business,Technology, Society, Laudon, Kenneth & Traver, Carol Prentice Hall, 6th edition [ISBN-13: ] OVERVIEW OF THE TEXT

Learning ObjectivesKey Concepts Chapter-Opening Cases Review Questions “Insight on” Cases Projects Margin GlossaryWeb Resources Real-Company Examples Chapter-Closing Case Studies Chapter-Ending Pedagogy CHAPTER OUTLINE