Crowdfunding Jasper Zee & Solveig Whittle UWSMC February 15, 2012

Nataly Dawn's First Solo Album Youtube and Myspace performer looking to start her own Solo Album. Had the studio, musicians, and songs, but needed the funding. Proposed project on Kickstarter, solicited her Facebook and Myspace following. Raised over 5X her goal. Funders received album downloads, signed copies, t-shirts, props from her music videos and much more!

Elevation Dock: The best Dock for Iphone Elevation Lab wanted to design an Iphone Dock that was better then the ones out in the market. Focus on better docking, ease of use, and super suaveness. $75,000 Pledge goal, received over 1,464,706! Funders received an Elevation dock in special finish colors, or multiple depending on amount.

Kickstarter Elevation Dock Video and Demo Video

"Fast Growing Retail Business" Funding Circle is a UK clearinghouse for semi- anonymous lenders and borrowers (bank) Primarily for expanding existing small businesses Variable loan rates/term Average return 8.3% Funding Circle does the credit check, rates risk Lender amounts small $40 million in transactions to date

Common Crowdfunding Mistakes 1.Asking for Too Much… or Too Little 2.A Bad Promo Video: too long, not clear on the benefits, no humor, no excitement 3.No Clear Itemized Budget 4.Lousy or Overpriced Perks 5.Failing to Promote Your Project to Your Social Media Network 6.Failing to Inspire- No Good Story or Hook 7.Giving Up Too Early

Three Types of Crowdfunding Donations, Philanthropy and Sponsorship where there is no expected financial return o Kickstarter, IndieGoGo, RocketHub, Faithfunder, CharitySub, ChipIn, Catchafire Lending/Borrowing o KIVA, RateSetter, Funding Circle Investment in exchange for equity, profit or revenue sharing o Profounder, AppBackr, PeerBackers, Quirky, GrowVC

Sources as-investor-a-conversation-with-grow-vc-co- founder-jouko-ahvenainen/ dock-the-best-dock-for-iphone