Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department, HSE FOCUS GROUP - BRIDGING THE GAP: FROM INNOVATION TO STANDARDS

Russia audience of social networks: 34, 5mln. Russian Internet users visit at least 1 social network in a month (74.5% of Internet users) (source: , August 2011) Russian audience of Runet: 57, 8 mln. (57% of population) persons over 18 years use the Internet at least once a month (source: Russia Internet Forum, 2012) Russian users spend on social networks 10.4 hours per average monthly Landscape Internet penetration in the major cities: 60-70% of people over the age of 12 years in the cities of surf the Internet at least 1 time per month

Data on popular social networks on 2012 year NameWebsitePosituon (between all sites): Thematic сitation index Yandex PageRank Google WorldRussiaUkraine В Контакте vkontakte.ru vk.com Одноклассники odnoklassniki.ru odnoklassniki.ua Мой мир my.mail.ru Facebook facebook.com ru-ru.facebook.com Twitter twitter.com Хабрахабр habrahabr.ru МySpace myspace.com Мой круг moikrug.ru Мир тесен mirtesen.ru Беон beon.ru YouTube youtube.com LiveJournal livejournal.com LiveInternet liveinternet.ru Connectconnect.ua

World Russia Ukraine Top social networking sites in Russia, Ukraine, the world (as a percentage): the statistics for the year 2012

Professional social networks in Russia Мой Круг LinkedIn The dozens of social networks among representatives of different professions Universal social networks: E xecutive, My circle, Professionals The vast majority of Russians are not parties to the professional social networks (the survey research center of Superjob portal) In Russia, such projects have often been misused-as a reference or recruitment ground 90% (visitors - Firstnews) cannot and do not want to work with professional networks. Don't want to make efforts to promote themselves, their businesses, their ideas

Medium-sized research projects co-funded by the European Commission in FP6 and FP7. These projects are "designed to strengthen scientific and technological excellence on a particular research topic through the durable integration of the research capacities of the participants Network of Excellence (NoE) A Network of Excellence is an instrument for strengthening excellence by tackling the fragmentation of European research, where the main deliverable is a durable structuring and shaping of the way that research is carried out on the topic of the network. VITASS Network of Excellence “Development of interfirm cooperation forms: networks and relationships“ MANRU Raising Management Quality in a Russian University NExT Network of Excellence in Training EMANICS European Network of Excellence for the Management of Internet Technologies and Complex Services METAMORPHOSE - VIRTUAL INSTITUTE FOR ARTIFICIAL ELECTROMAGNETIC MATERIALS AND METAMATERIALS

New services of professional networks: service standards for professional networking, semantic search, analytics services, consulting services Development of new models and strategies for the diffusion of innovations on social networks Analysis of social networking technologies to identify communities of practice. Development tools of project work in networks How to make a professional networking useful for innovations Driving innovation through a network of excellence: a risk-balanced R&D portfolio, different R&D partnership architectures, centers of excellence Social networks as a tool for innovation

Thank you for your attention Svetlana Maltseva Tel/Fax (495)