Social media: a simple fad or are they here to stay? Created by the Forecasting Net www.forecastingnet.com Follow us on LinkedIn: Forecasting Net GroupLike.

Slides:



Advertisements
Similar presentations
Social Media Networking By Ideal Marketing Co.. What is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention.
Advertisements

Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.
Cloud Marketing a vision of our marketing future #MyMktgMentor.
Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.
Social Media An Introduction to the “Big 3”. “Social media describes the online technologies and practices that people use to share content, opinions,
Social Media Management Options Social Media Management – All Four Networks … BRONZE: All Four Networks Cost of Service: $795 per month SILVER: All Four.
L INKED I N What is it and how do I use it?. What is LinkedIn? “LinkedIn is the world’s largest professional network with over 100 million members and.
The Power of Social Media Hallie Janssen Vice President Anvil Media,
MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW.
Intro to Social Networking Or, “It sounds like a ton of time to me, why bother?” and other points we can cover in an hour or so! 1© 2010 Angel Fire ArtSpace.
Social Networking Ottawa Lifelong Learning Fall 2009 Impact.
Page 1. page 2 The social media landscape Some key stats Social networking accounts for 23% of all online time. 800 million+ people now on social networking.
Skill Build: using the internet for business by Samantha Deakin theweb.co.u k.
The Rise and Fall of modern empires Part IIIb What drives economic growth: population vs. income per capita improvement Countries’ analysis Created by.
MONTH 201 High Impact Digital Marketing For Manufacturers BY BLASTMEDIA June 11, 2014.
Creating and Protecting your Personal Brand with Social Media ISM FLORIDA GULF COAST April 18,
Social Media Marketing for Small Business May 17, 2012 SCORE Julia Campbell, J Campbell Social Marketing
By: Aaron Gustafson Owner Computers N’ Stuff.  Facebook is FREE!!!  Youtube is FREE!!!  Twitter is FREE!!!  Google Plus is FREE!!!  Website hosting.
Social Media 101 How to use it for the benefit of Rotary! Created by: Marc Durocher
How to Expand Your School’s Online Reach using Facebook, Blogs and Twitter.
+ The Future of Social Media By Abigail Boghurst.
What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.
Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.
1All information is copyright © SixFigureStart® 2015 Social Media & Your Job Search: A focus on LinkedIn Presented by SixFigureStart®
Creating an Online Professional Presence Using Social Media.
Social Media Advanced Phil Abraham 3/20/15. TITLE | 2 BIO.
Social Media Facebook, Twitter, Google+, etc.. What is Social Technology?  Communication tools  Interactive tools  Examples?
Marketing in the Digital Age Raja Saggi Head of SME Marketing, Google.
Social Media What do we know? What should we do? CASE/New York Times Knowledge Network October 27, 2009 Robert M. Moore, Ph.D. Managing Partner.
Facebook Advertising vs Google AdWords. ● Choose a keyword you want to target ● Your advert is going to appear above all the natural listings when someone.
Cliff Tillery– Digital Marketing Consultant  A picture is worth a thousand words  Which makes a video priceless for your business  All social media.
Facebook Success Strategy Working Through The Specifics.
How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.
!!...For entertainment and talking with friends Love them or hate them; social networking sites are here to stay. And your users are going to find ways.
Robert Sharp & Associates Interactive Media Services.
Social Media for Writers Presentation to Dorset Writers Network 10 th January 2015.
Understanding Search Engines
1,000,000,000 This is the number of items shared on Facebook in a single day – photos, comments, thoughts and links. Increasingly, these are being shared.
Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.
Understanding and Using Social Media. Attention Overload.
Smarten up on social media Ralph Savage. The ‘POWER of social media’ slide Almost one billion Facebook users Over 500 million people on twitter LinkedIn.
Internet in 21st Century. We all use web in our daily lives, from our mobiles or computers. However we do not realize how fast internet is getting bigger.
How to be a RockStar. What’s Pinterest? Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the.
Communication in the Real World SOCIAL MEDIA’S AFFECT ON SOCIETY.
@dibdenchurches | 1 FROM GUTTENBERG TO ZUCKERBERG: HOW SOCIAL MEDIA IS CHANGING DIGITAL MISSION.
“Getting the Word Out – Communicating With Your Students in Today’s World”
The Dominance of Facebook Allison Bryan Why this social media giant is here to stay.
The Good, the Bad and the Ugly: A Biker's Guide to Facebook and Other Social Networking Resources.
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
New Media ICA 1 Successful Story: Best Job in the world Campaign.
My Digital Footprint Gracyn K. WHAT’S A DIGITAL FOOTPRINT? You may not know what a digital footprint is, but you probably already have one yourself. A.
SOCIAL MEDIA FOR BUSINESS Network overview By Joanne Brady
From SEO to “SEE” Carmen Cano April, 2012 …does it make a sound?" "If a tree falls in a forest and no one is around to hear it…
Social Media Tools Commandant’s National Coast Guard Retiree Council 29 April 2010.
5 Video Optimization Tips. Google has been making leaps and bounds in providing search engine results that include content, photos, videos, archives,
Social Media What is it and How do I do it? Fulton County Public Library By Jon Gaskill.
Taking the Social Media Plunge: Leveraging the Power of Social Media to Effectively Market Your School.
Brand building utilizing online profiles. Online IdentityOnline Identity.
The New Dynamics of Business Promotion October 19, 2-3 p.m.
Introductions Brian Solomon~ –Wisconsin Job Service Director Brian Domenoski~ –Employment and Training Specialist~ Wisconsin Job Service~ Milwaukee Amy.
ციფრული მარკეტინგი ნიკოლოზ არჩვაძე.
Job Search: Networking
Did you know?! Do you care? – Addiction Recognition
marketing in a web 2.0 world
New Mexico Broadband Program Internet Tools for Small Business
Marketing Proposal By: Eli K..
Advertising, Branding, and social media
Understanding Search Engines
Advertising, Branding, and social media
Presentation transcript:

Social media: a simple fad or are they here to stay? Created by the Forecasting Net Follow us on LinkedIn: Forecasting Net GroupLike us on Facebook: Forecasting Net page

Some common observations! However, everyone seems to talk about them … The Social media frenzy that started just before a few years, is still growing rapidly today 1 Some like them or even adore them, where others hate them 2

So, we ask our selves the simple question: … is the Social media frenzy a simple fad or are we already in too deep to escape?

Let’s do the following: Let’s start “counting”… * Per month searches (12 month average), retrieved by the Google Keyword Tool, included in Google AdWords, Data retrieved on May 11 th 2011 First, we will count the number of worldwide Google searches per month, for certain keywords, by using Google Adwords* 1 Then, we will compare Social Media related searches with other popular searches 2

First, let’s see how a movie star scores * Photo retrieved from Wikipedia commons ( licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license. 2.2 million searches per month Keyword: “Natalie Portman” Natalie Portman Oscar winning actress

* Photo retrieved from licensed under the Creative Commons Attribution ShareAlike 2.0 License 11.1 million searches per month Keyword: “Obama” Barack Obama President of U.S.A. then, how a President scores

now, let’s see an IT “giant”, Microsoft 68 million searches per month Keyword: “Microsoft”

… and, a dream gadget! 124 million searches per month Keyword: “iPhone”

How about Google itself? 506 million searches per month! Keyword: “Google”

So, far so good! 699 million searches per month for all the keywords we tested, combined (Natalie Portman, Obama, Microsoft, iPhone, Google) Let’s find out… … can Social media outperform such a great performance?

Well, let’s see how YouTube performs 923 million searches per month! Keyword: “YouTube” Oops!!! It seems that the World’s largest video sharing network takes down “single handed” movie stars, politicians, and IT giants, combined

…and what about the World’s largest social media network, Facebook? 2.5 billion searches per month! Keyword: “Facebook” Incredible! Facebook, has more searches per month than everything we tested so far …

What about all the most popular Social media networks combined? 3.6 billion searches per month! Keywords: Facebook, YouTube, Twitter, MySpace, LinkedIn That’s the true power of Social Media!

Still have any doubts about Social Media?

Think no more

They are already in too deep in our personal & professional lives

… and they are here to stay!

Social media are here to stay! Created by the Forecasting Net Follow us on LinkedIn: Forecasting Net GroupLike us on Facebook: Forecasting Net page