Best Practices for Promoting Your Digital Publication 1859 Bowles Avenue, Suite 100, St. Louis, MO 63026  (888) 391-0202  

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Presentation transcript:

Best Practices for Promoting Your Digital Publication 1859 Bowles Avenue, Suite 100, St. Louis, MO  (888)  

Promotion #1 High Visibility on Your Home Page Upper, right section of your website is prime real estate space

Promotion #1 con’t … High Visibility on Your Home Page

Promotion #2 Option to View the Digital Publication in Lieu of Ordering the Printed Publication

Promotion #3 Reverse Indexing (E-Commerce Site  Catalog)

Promotion #3 con’t … Reverse Indexing

Promotion #4 Offer a Discount

Promotion #5 Direct Marketing SmartMail: Our marketing program is one of the most valuable ways to reach your customers. Designed to extend the reach and increase the usage of our clients’ valuable digital publications, SmartMail allows you to easily deliver your digital publication into the hands of those that matter most. As an added bonus, we are typically able to deliver the digital publication to inboxes before your printed publication even hits the streets! SmartCall: SmartCall is Dirxion’s product placement program and has proven to be a very successful promotional opportunity for our clients. Our staff of professional Account Managers is specially trained to contact major businesses within a given market and work closely with telecom managers and network administrators to ensure that your digital publication is fully implemented within an organization.* Our most effective calling programs target businesses, educational institutions and government facilities. * We limit promotional calling campaigns to one customer per market.

Success Story #1 Directory “A” Average Increase In Traffic (After one month) 28% Average Click-through Rate 15% Success Story #2 Directory “B” Average Increase In Traffic (After one month) 37% Average Click-through Rate 17% Success Story #3 Directory “C” Average Increase In Traffic (After one month) 17% Average Click-through Rate 20% SMARTMail Our results speak for themselves. Since the program’s inception, our clients have seen an average click-through rate of 17% and overall online publication usage increase by 27%!

SMARTMail Samples “SMARTMail has given us an excellent opportunity to communicate with our users and advertisers. In addition to encouraging the use of the online directories, we are able to send important news and announcements about our products. Last year alone, SMARTMail helped us increase our directory traffic by an average of 52%! “ -Lisa Brooks, Consolidated Communications

SMARTMail Samples

Promotion #6 Advertise on the Cover of Your Printed Publication

Promotion #7 Link Building Link building is key in determining search engine rankings. (This has been the cornerstone of Google’s ranking algorithm since day one.) Below are a few ideas to get you started:  Verticals  Topical Guides  Business Journals  Company Directories  Allow webmasters to republish your articles  Sponsor a nonprofit (i.e. environmental organization)

Promotion #7 con’t … Link Building  Local Businesses: -Chamber of Commerce -News Stations -Libraries -Clubs -Real Estate Offices (great site for a link to your digital directory) -Travel Agencies (great site for a link to your digital travel guide)

Promotion #7 con’t … Link Building Sample News Station Website

Promotion #7 con’t … Link Building  Leverage your affiliates  All your content -Blogs -RSS feeds -Newsletters -Discussion board -White papers -Podcasts -On-site contests/sweepstakes Hi Adam, My name is Jennifer Graham, and I’m working with ABC Publisher to help them announce the launch of their ABC Publication-digital edition located at I am hoping you will consider mentioning or linking to the ABCPublisher.dirxion.com site on your St. Louis Post Dispatch website at I have included a brief overview of the site below, and should you need anything at all I am a real person and actually reply to . You can also contact me by phone. Thank you for your time and consideration. Regards, Jennifer Graham (On behalf of ABC Publisher) (636) Overview of ABCPublisher.dirxion.com

Promotion #8 Add a Link to Your Signature

In Conclusion The value your digital publication brings to your business is only as good as the promotion it receives. We hope this helps get you started in advertising your new digital publication(s). -The Dirxion Marketing Team