Quick overview on how to sell the benefits of the Accident Indemnity Plan

The TFBR Method Of Selling Use the TFBR method to sell your product or service. Never present a feature of a product and/or service without explaining how it benefits your prospects and their employees. T – Tie Back: Remind your prospect of his/her needs F – Feature: What is it? B – Benefit: What will the feature do for the prospect? R – Reaction: Confirm its importance.

The Tie Back Preface your feature/benefit statement by first using a tieback. A tieback reminds the prospect of a need or concern he/she expressed earlier during your open- ended questions. Sample Tie-Back Starters You mentioned that… You indicated you were concerned about… I know you place a great importance upon… You shared a concern about

The Reaction End each TFBR with an open-ended reaction question. This involves the prospect in your product presentation and keeps you from doing all the talking. Examples of Reaction Questions How do you see that working in your situation? In what way would this be helpful to you? When would this be the most helpful? What’s your opinion about what we’ve discussed?

Examples on how to sell benefit of the Personal Accident Indemnity Plan

Feature: Accident Hospital Confinement Benefit Tie Back: You indicated that you were concerned about your ability to pay the high deductibles and copayments with your health insurance… Features: Aflac’s Personal Accident Indemnity plan pays up to $200 per day of hospital confinement, depending on the plan selected. Benefits: This benefit is paid directly to you, unless assigned. This means you can use the money where it’s needed the most: to pay the rent, buy groceries, help replace lost income, or to pay the high cost of deductibles and copayments.

Feature: Accident Hospital Confinement Benefit Continued Reaction Question: How do you see that helping you out?

Feature: Major Diagnostic Exams Benefits Tie Back: You shared a concern about your ability to afford necessary diagnostic exams. Features: Aflac’s Personal Accident Indemnity plan pays $150 when you or any covered family member has any of the major diagnostic exams listed in the brochure. Benefits: I know that you want your family to be able to afford the exams necessary to treat accidents as soon as possible. As you know, many conditions that are caught early can be treated easily and successfully. This feature provides money to help pay the high costs of deductibles and copayments associated with these exams.

Feature: Major Diagnostic Exams Benefits Continued Reaction Question: How do you see this working in your situation?

Feature: Transportation Benefit Tie Back: You shared a concern about the out-of-pocket cost of travel to obtain medical care. Feature: As you know, the highest level of care isn’t always available in your local community. Aflac’s Personal Accident Indemnity plan pays a Transportation Benefit of $400 per round trip to a hospital outside of a 100-mile radius of the accident scene or resident of the covered person. This will enable you or a covered family member to travel to another city or state to receive the highest level of care.

Feature: Transportation Benefit Continued Benefit: This feature will help cover the high cost of transportation and provide you the assurance that you or a covered family member can get the best care available. Reaction Question: How do you see that working in your situation?

General Sales Tip “Never share the cost before you have established the value.” You must engage your client in a thorough discussion regarding his or her personal needs. If you client doesn’t recognize the need, he or she has no reason to own your product. The goal is to focus the client of value, not cost. Any discussion of cost that does not also include a detailed discussion of value is wasted time for both you and your client.

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