TOWARD THE FUTURE OF RECREATION AND TOURISM IN THAILAND Prof.Sombat Karnjanakit (Ph.D.) Chulalongkorn University The 3 rd International Conference on Sport Science and Tourism 2012 Bangkok, Thailand

Topic to be discussed 1.Trends and issues on recreation 2.Trends and issues on tourism 3.Issues to slow down tourism industry 4.Trends on future of recreation in Thailand

 Tourism creates mutual understanding among human mankind and brings peace to the world  Tourism eliminating poverty

 Tourism as a vital force to enhance economics, social, culture and environment for sustainable development  Tourism as a recreation activity for quality of life and society

World Inbound Tourism International Tourism Arrivals Receipts (USD Billions) MillionYear

International Tourist Arrival 2010

International Tourism Receipts 2010

Barriers to Slow Down Tourism Growth 2000Y2K 20019/11 Attack

Barriers (Cont…) 2002Bali Bombings 2003Avian Flu

Barriers (Cont…) 2004Tsunami Disaster 2005 Bombings in London and Egypt

2006Military coupe in Thailand 2008Hamburger Economic Crisis Earth Quake in Sichaun China Barriers (Cont…)

2009Influenza A (H1N1) Barriers (Cont…)

2010 Global Economic Crisis 2010 Haiti Earth Quake

Barriers (Cont…) March 2011 Tsunami Disaster, Sendai, Japan Flooding Crisis in Thailand (Apr -Nov)2012

 Set global code of ethics for tourism  Committed to the millennium development goals- Reducing poverty and fostering sustainable development tourism

 2001 World Conference – Economic Impact of Tourism  2002 World Summit of Sustainable Tourism Development – poverty (ST-EP)  2003 and 2007 Conference on climate change and tourism  2009 Guideline tourism support Global Economic Growth

: Tourism and Biodiversity : Climate Change : Local Community around the world :Tourism, Leading Job Creator :Tourism Roles as a True Force to Attain Growth and Development

 Year Inter Tourists Receipts  ,0001+ Millions ฿  Millions12,500 Millions ฿  Millions54.7 Billions ฿  Millions59.2 Billions ฿

International Tourists to Thailand Year International TouristsGrowth Receipts (Million) (Million/USD) (Million) (Million/USD) , , , , , ,615

International Tourists to Thailand Year International TouristGrowthReceipts (Million) (Million/Bath) (Million) (Million/Bath) , , , , , ,000

 Rank 1 st in the ASEAN  Rank 2 nd -3 rd in the Asia  Rank 25 th – 30 th in the World

 20019/11 Attack  2002Bali Bombings  2003Avian Flu  2004Phuket and Southern Thailand Tsunami  2005Bombings in London and Egypt  2006Politic Coup

 2008Hamburger Economic Crisis  2009Political Red Shirt (Flu H1N1)  2010EU Economic Crisis (Greece, Spain, France)  2011Central Thailand Flooding

Elderly Population More needs for leisure delivery and Service

Women Population and Liberation More leisure and recreation activities and resource

Globalization & ITC Advance More leisure activities and outdoor recreation

Outdoor and Adventure Tourism More Service in  National Park  Forest and Animal Sangtually  Tourism Destinations

Ecotourism, Health Tourism, Community Based Tourism Nostalgia Tourism, Adventure Tourism and Sport Tourism for Sustainable Development

Adventure Tourism Activities Including  White water rafting  Kayak-Canoeing  Mountain Bike  Elephant Treking  SCUBA Diving  Snorkeling  Camping  Off Road Vehical

Sport Tourism Both Spectator and Participation Including  Olympic Games and ASIAN + SEA Games  FIFA World cup  Professional Football  Tennis Grand Slam  Golf GPA

Health Related to Fitness is the Key for… Obesity Healthy Life Life Style

 Aging Tourism  Ecotourism for better environment  E-Tourism Market  Thai Hospitality and Thai Culture

Page 34 AEC

Page 35 Japan Brazil Russia India China JBRIC

 ASEAN Competitive, Cooperation, Tourism Attract  Women Tourists  Low Cost Airlines  Education Community

Q & A

Thank You ขอบคุณครับ (Kob Khun Krab)