EXTREME GOLF TOURNAMENTS Take Your Event to the Next Level Presented by PHIL IMMORDINO PHIL IMMORDINO
Golf Tournaments Not for Everyone A lot of work 1 million events annually $5,000 average raised per event You must know Golfers You must have a Committee
Hole #1 Define Your Purpose You must have a clear goal Have a Clear Purpose FundraisingEntertaining ExposureNetworking Competition Know how much you ant to make Have a good cause
Hole #2 Staffing Your Event Volunteers are the Key to Success Recruit the Right People Maximize their Efforts Work with other Groups
Maximizing Volunteer Efforts Empower Your Committee Train Them Properly Give Them Ownership Hold Them Accountable Reward Them
Committee Assignments Give Everyone Responsibility Honorary Chairman Tournament Chairman Sponsor Chair Golfer Chair Logistics Chair Gift & Prize Chair PR & Marketing Chair Auction Chair
Hole #3 Choose The Right Format Formats can make or break your event! Formats increase participation Formats increase income Handicapping
Hole #4 Find the Right Golf Course Golfers play because of the Golf Course Give Golfers what they want UniqueGood Condition ServiceFood Value Get the best deal
Hole #5 Selling Sponsors Sponsors are your profit! Sponsors want more business They need a return on investment Turn your event into marketing tool Must have a relationship
Hole #6 Promoting Your Golf Event Don’t be all things to all people! Target market Show Quality Networking
Hole #7 Recruiting Golfers Fill your field! What do golfers want? Great course, food & merchandise Value Friends asking Friends Rule 9 x 4 x 4
Hole #8 & 9 Games and Contests Everyone is a Winner! More fun and excitement Builds memories Generates more money Packaging
Hole #10 & 11 Gifts and Prizes Keeps Them Coming Back! Marketing tools Great first impression Most Important – Tee Gifts Sponsors Cover the Cost
Hole #12 Signs and Banners Make your event look BIG! Shows quality event Makes sponsors happy Builds future Sponsors
Hole #13 Photos and Videos Make unforgettable memories! Marketing tool Sponsorship opportunity Reminds them of the event/sponsor
Hole #14 Auctions Do Them Right for Big Returns! Separate Committee Big Items Offer Experiences Promote in Advance
Hole #15 Awards Ceremony Don’t stop now! Last impression Have a party Make more money
Hole #16 Time Line Give Your Committee Plenty of Time 6 Months 1 Year in Advance Sign up Deadline
Hole # 17 Budget & Insurance Watch it Carefully Income Expenses No Free Lunch Insurance
Hole #18 Wrap Up and Follow Up Building for the future! Evaluate every aspect Survey the Golfers Sell next year now
Conclusion Clear Purpose and Objectives Recruit the Right Team Choose the Right Format Great Golf Course Sell Big Sponsors Fill your field with Golfers Think Big
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