EXTREME GOLF TOURNAMENTS Take Your Event to the Next Level Presented by PHIL IMMORDINO PHIL IMMORDINO.

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Presentation transcript:

EXTREME GOLF TOURNAMENTS Take Your Event to the Next Level Presented by PHIL IMMORDINO PHIL IMMORDINO

Golf Tournaments Not for Everyone A lot of work  1 million events annually  $5,000 average raised per event You must know Golfers You must have a Committee

Hole #1 Define Your Purpose You must have a clear goal  Have a Clear Purpose FundraisingEntertaining ExposureNetworking Competition  Know how much you ant to make  Have a good cause

Hole #2 Staffing Your Event Volunteers are the Key to Success  Recruit the Right People  Maximize their Efforts  Work with other Groups

Maximizing Volunteer Efforts Empower Your Committee  Train Them Properly  Give Them Ownership  Hold Them Accountable  Reward Them

Committee Assignments Give Everyone Responsibility  Honorary Chairman  Tournament Chairman  Sponsor Chair  Golfer Chair  Logistics Chair  Gift & Prize Chair  PR & Marketing Chair  Auction Chair

Hole #3 Choose The Right Format Formats can make or break your event!  Formats increase participation  Formats increase income  Handicapping

Hole #4 Find the Right Golf Course Golfers play because of the Golf Course  Give Golfers what they want UniqueGood Condition ServiceFood Value  Get the best deal

Hole #5 Selling Sponsors Sponsors are your profit!  Sponsors want more business  They need a return on investment  Turn your event into marketing tool  Must have a relationship

Hole #6 Promoting Your Golf Event Don’t be all things to all people!  Target market  Show Quality  Networking

Hole #7 Recruiting Golfers Fill your field!  What do golfers want?  Great course, food & merchandise  Value  Friends asking Friends  Rule 9 x 4 x 4

Hole #8 & 9 Games and Contests Everyone is a Winner!  More fun and excitement  Builds memories  Generates more money  Packaging

Hole #10 & 11 Gifts and Prizes Keeps Them Coming Back!  Marketing tools  Great first impression  Most Important – Tee Gifts  Sponsors Cover the Cost

Hole #12 Signs and Banners Make your event look BIG!  Shows quality event  Makes sponsors happy  Builds future Sponsors

Hole #13 Photos and Videos Make unforgettable memories!  Marketing tool  Sponsorship opportunity  Reminds them of the event/sponsor

Hole #14 Auctions Do Them Right for Big Returns!  Separate Committee  Big Items  Offer Experiences  Promote in Advance

Hole #15 Awards Ceremony Don’t stop now!  Last impression  Have a party  Make more money

Hole #16 Time Line Give Your Committee Plenty of Time   6 Months   1 Year in Advance   Sign up Deadline

Hole # 17 Budget & Insurance Watch it Carefully  Income  Expenses  No Free Lunch  Insurance

Hole #18 Wrap Up and Follow Up Building for the future!  Evaluate every aspect  Survey the Golfers  Sell next year now

Conclusion  Clear Purpose and Objectives  Recruit the Right Team  Choose the Right Format  Great Golf Course  Sell Big Sponsors  Fill your field with Golfers  Think Big

GTAA Serving the Golf Tournament Industry  Free Membership  Weekly Newsletter  Certification Program  Educational Materials  Local Consultants