The Memorial Tournament & Golfweek Golfweek’s multi-platform solution for reaching golf’s most important audience

Based on our October 2 phone call, I learned about the following objectives for the Memorial Tournament: Online marketing to promote badge sales and tune-ins in April and May 2010 Print marketing to promote tune-ins in May 2010 Possible print marketing to promote badge sales in April 2010 Objectives

Golfweek is the #1 weekly among serious golfers according to a 2009 independent Golf Datatech study Golfweek’s Readers and the Memorial Tournament…a Perfect Match!

Online Marketing Homepage banners consisting of the following sizes: 728x90 300x x600

Approach Shots e-Newsletter Approach Shots is sent 4x per week to 35,000 opt-in subscribers The Memorial Tournament will have an exclusive 160x600 banner within the newsletter

Dedicated e-Blasts Sent to 25,000 opt-ins The Memorial Tournament can create a 100% custom message

Golfweek Print Golfweek is on TOUR every week providing “inside the ropes” access to our readers and the perfect environment for our advertisers to promote tune-ins

Golfweek Cover Wrap You pick the geography and Golfweek subscribers in those areas will receive their issue with a custom cover wrap consisting of 3 full pages: Front cover, inside front cover and inside back cover.

Proposal A Total Cost - $34,189 net Online Campaign  400,000 homepage impressions geo-targeted to Ohio in April and May  10 Approach Shots e-newsletter sponsorships to 30,000 opt-ins in April and May, 300,000 impressions total  4 dedicated e-blasts sent to 20,000 opt-ins in April and May, 80,000 impressions total  4 separate 24-hour homepage online brand wraps in April and May, 300,000 impressions total  1,080,000 impressions total Print Campaign  Consumer cover wrap to run to subscribers in Ohio to promote badge sales  Full page tune-in ad to run prior to the Memorial Tournament

Proposal B Total Cost - $19,189 net Online Campaign  300,000 homepage impressions geo-targeted to Ohio in April and May  4 Approach Shots e-newsletter sponsorships to 30,000 opt-ins in April and May, 120,000 impressions total  2 dedicated e-blasts sent to 20,000 opt-ins in April and May, 80,000 impressions total  2 separate 24-hour homepage online brand wraps in April and May, 150,000 impressions total  650,000 impressions total Print Campaign  Full page tune-in ad to run prior to the Memorial Tournament

The following slides provide additional background information on Golfweek.com

GOLFWEEK.COM SITE TRAFFIC Source: Google Analytics August 31, 2009 Golfweek.com site traffic (average) Unique Visits 255,000 monthly Total Views 460,000 monthly Page Views 1,800,000 monthly Golfweek.com usage Ave. length of visit 6 min. & 55 sec. UNDUPLICATED AUDIENCE 60% of Golfweek.com users DO NOT subscribe to the print publication.

KEY DEMOGRAPHICS Source: 2006 User Survey

The following slides provide additional background information on Golfweek Magazine

Delivering a total of more than 1.3 million readers every week, Golfweek boasts more readers per copy than any other golf publication. Source: Mediamark Research Inc., Fall 2007 National Study

DRIVEN BY INFLUENCE Golfweek continues to be a driving force in the world of golf thanks to the unrivaled power of its readers. Source: Golf Datatech: Assessing the Pyramid, Spring 2007 Populating the apex of the Pyramid of Influence, Golfweek’s smart, sophisticated alpha golfers are key influencers who comprise the core of the industry.

Sources: August 2005 Golfweek Subscriber Studies, Demographic & Non-Endemic Study - Mediamark Research Inc. (MRI); Endemic Study - Golf Datatech AFFLUENT AND WELL EDUCATED 95% Male, 5% Female 28% of subscribers share each issue with a female resident of the household Average age: 52 Average HHI: $185,700 Average net worth: $1,683,300 93% currently hold investments | Ave. sum of investments owned: $665,600 33% have total household assets of $1 million+ 89% hold degrees or have attended college 27% hold a master’s degree or higher

INFLUENTIAL BUSINESS DECISION MAKERS 73% are in top management 24% hold C-level positions (Chairman, CEO,CFO, etc.) 43% own their own business or are a partner 41% influence or make decisions about where corporate meetings/retreats are held AN EXCLUSIVE MARKET OF LOYAL SUBSCRIBERS Golfweek subscribers who DO NOT subscribe to the following: 92% Golf for Women 91% Travel + Leisure Golf 83% Sports Illustrated Golf Plus 82% Links 72% Golf World 51% Golf Magazine 42% Golf Digest Sources: August 2005 Golfweek Subscriber Studies, Demographic & Non-Endemic Study - Mediamark Research Inc. (MRI); Endemic Study - Golf Datatech SERIOUS GOLFERS Average 87 golf rounds per year 70% are members of a golf club 19% have a membership at two or more golf clubs 41% have served on a golf club board or committee Purchase an average of $2,017 in golf equipment, apparel and accessories each year 65% own or plan to buy custom- fitted clubs

PRINT CIRCULATION Golfweek’s circulation has the most coveted mix of skilled players and professional in the industry. Source: June 2008 BPA Worldwide; Rate Base 160,000 Total: 162,515

Thank You! Jereme Day Golfweek Magazine Advertising Director 7954 High Drive Leawood, KS phone fax Thank you for the opportunity to submit a proposal for the Memorial Tournament. Please keep in mind, these ideas are not set in stone and can be adjusted to meet your objectives. Contact me should you have any questions.