Habitat for Humanity St. Augustine/ St. Johns County

History The Habitat for Humanity in St. Johns County started 1993 Founded by Presbyterian minister Dr. John Hunter Habitat for Humanity has received several large donations. Helping the St. Johns County chapter grow. Since 1994, the organization has provided over 90 safe and decent homes to hard working families.

Mission Statement

Vision A world where everyone has a decent place to live. Habitat for humanity has a new community wide program, it is now partnering with local businesses to assist in fundraising to build new houses each year, HFH is now taking clothing donations by collecting it all around the St. John’s County.

Rationale Providing quality housing for families allows those families to live in decent conditions and concentrate on improving other aspects of their lives The “ownership” factor enhances the success of the placement of families into these homes The Scheidel Family Foundation of Ponte Verdra Full scholarships for both adults and students living in Habitat homes “Prep” Club 100% of school age children living in Habitat for Humanity of St. John’s County homes are participating in the Prep Club Program for the elderly The uninhabitable home is demolished and a new inhabitable home is built on the same land

Methods Survey Focus Group Content Analysis

Survey Measure awareness, involvement and knowledge Why year olds aren’t volunteering Increase involvement Quantitative

Focus Group Measure awareness, perception and preference In-depth questions as to why Ask for opinions More unique responses

Focus Group Question Why don’t you volunteer? Do you consider yourself Christian, Jewish, Buddhist, Muslim, Hindu, follow another religion or not religious? Do you consider yourself Christian, Jewish, Buddhist, Muslim, Hindu, follow another religion or not religious? When you think about volunteering, what organizations come to your mind? When you think about volunteering, what organizations come to your mind? What are the biggest problems with Habitat for Humanity? What are the biggest problems with Habitat for Humanity? What are the benefits of volunteering? What are the benefits of volunteering? Would you volunteer if there was an incentive? Would you volunteer if there was an incentive? If yes, which kinds of incentives would you like to receive? If yes, which kinds of incentives would you like to receive? Do you know the goal of the organization? Do you know the goal of the organization? Has this experience changed your on opinion of Habitat for Humanity? Has this experience changed your on opinion of Habitat for Humanity? Are you more of less likely to volunteer for Habitat for Humanity? Are you more of less likely to volunteer for Habitat for Humanity?

Content Analysis PSA’s: newsletters/radio Social Media Facebook Twitter

Survey Results

Discussion and Recommendations Establish their presence in St. John’s County Learn how to attract followers on social media; perhaps starting out with simple tweets with event build dates, donation opportunities or sponsorship. Present information that incites a call to action Engage in conversations with their current followers on Twitter and Facebook These steps will help Habitat for Humanity gauge where they lie within their community and may help them see an increase in volunteerism and participation. 64% of the survey and focus group participants were female 60% of participants said they would volunteer if transportation was provided 84% of participants are aware of Habitat for Humanity 56% of participants do not volunteer Majority of participants heard about HFH through friends and family or their school