PowerPoint Warehouse Series STRALIGENCE www.straligence.com Strategy, Innovation, and Leadership tools, templates, & summaries TIME SAVING ESTIMATES Single slide: 5 to 15 minutes Whole template: 3 to 4 hours 4 STEEP ANALYSIS For your info and to facilitate usage This template was built on a MS PowerPoint version for Apple PCs. Should you find that the layout is not appropriate for your version of MS PowerPoint, please inform us at straligence@gmail.com Our PowerPoint Warehouse Series use A4 as a standard page set up. This is because they have been created for a “reporting” type of document, not as a projected presentation. We recommend copy/pasting the content of each slide in your personal or corporate templates (instead of copy/pasting or importing entire slides). To this purpose, the content of each slide has already been grouped. By doing so, you should be able to maintain the original proportions of the content, and avoid deformations (e.g. circles becoming ovals).

Identifying key trends Is it decisive to our business? How so? Is it irreversible? How so? Does it have a clear trajectory? How so? … Y N

Assessing the impact of key trends What would the market look like if the trends was taken to its logical conclusion? What must be changed today to leverage the trend and unlock a new opportunity? …

Summary of a STEEP Analysis SOCIAL ENVIRONMENT TECHNOLOGICAL ENVIRONMENT ECONOMIC ENVIRONMENT … … … ENVIRONMENTAL / ECOLOGICAL ISSUES POLITICAL and LEGAL ENVIRONMENT … Us Industry … Relative impact of trend on our industry and company: Low High

Summary of a STEEP Analysis | Sample generic influences SOCIAL ENVIRONMENT TECHNOLOGICAL ENVIRONMENT ECONOMIC ENVIRONMENT Population demographics Income distribution Social mobility Lifestyle changes Attitudes to work and leisure Consumerism Levels of education Government spending on research Government and industry focus on technological effort New discoveries / developments Speed of technology transfer Rates of obsolescence Business cycles GNP trends Interest rates Money supply Inflation Unemployment Disposable income Energy availability and costs ENVIRONMENTAL / ECOLOGICAL ISSUES POLITICAL and LEGAL ENVIRONMENT Environmental protection laws Corporate Social Responsibility issues Sustainable development Recycling, pollution, etc. Us Industry Monopolies legislation Taxation policies Foreign trade regulations Employment law Government stability

Summary of a STEEP Analysis | Fishbone diagram version Sociological Factors Technological Factors Economic Factors … … … … … … Us Industry … … … … … … … … … Ecological Factors Political Factors Relative impact of trend on our industry and company: Low High

Detailed STEEP analysis (1 of 3) STEEP Environment Factor description Potential to become reality Time Frame (m) Impact on our industry Impact on our company Overall relative importance Social … HML Political

Detailed STEEP analysis (2 of 3) STEEP Environment Factor description Potential to become reality Time Frame (m) Impact on our industry Impact on our company Overall relative importance Technological … HML Ecological

Detailed STEEP analysis (3 of 3) STEEP Environment Factor description Potential to become reality Time Frame (m) Impact on our industry Impact on our company Overall relative importance Economic … HML

Detailed STEEP analysis – Page by page Repeat slide for each of the STEEP elements Detailed STEEP analysis – Page by page […] Environment Factor 1 description Title: … Global /Generic Trend: National / Local Trend: Factor 2 description Title: … Global / Generic Trend: National / Local Trend: Factor 3 description Title: … Global /Generic Trend: National / Local Trend: Potential to become reality  Time Frame (m) Impact on our industry What would the market look like if taken to its logical conclusion? Impact on our company What should we change today to take advantage of this trend? Overall Relative Importance Factor Title Is it irreversible? 1. … Y/N … HML 1 2 3 4 5 6 7 8 9 10 2. … 3. … Summary of (…) Environment trends Copy this slides for each of the STEEP environments. If you prefer, use a printed version to think and/or brainstorm before filling in the slide for further reference and usage. The bottom of the slide (summary of … Environment trends) is where you can insert a small sentence to capture the essential conclusions of the analysis for this environment.