” Lit” Multi-Tenant Building Modeling February 2009.

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Presentation transcript:

” Lit” Multi-Tenant Building Modeling February 2009

Lit Building Model (Overview) Secure, Managed cabling system Wireless AP in common area Individual Users Individual Tenant LAN switch, server or phone system Internet Provider Data Center Phone Co. Cable Provider Other Lit Building Other Lit Building Other Lit Building Public and Private Networks (SJVM, ATT, Comcast, Verizon) Controlled DMARC Room, Cabinet and building switch Lateral

Outline I Opportunity that has been created II Objective of our progress to date III Model possibilities IV Services and Benefits V Proposed costs to establish VI Next Steps

Market Conditions Creating an Opportunity Increased Broadband Availability and Demand, Reliance on technology based offerings to compete for tenant space on a national scale, Create an opportunity for us to answer an immediate and significant tenant need, and develop a differentiator with a lit building broadband distribution platform. Hurdles Enough reachable end users Available Resources Working models or proven vendors in markets our size

Objectives To provide a vendor neutral connectivity platform within our multi tenant facilities/campuses that will attract and retain organizations who are reliant upon broadband based services. To successfully happen, a prudent operational model must be used with an open vendor architecture delivering premium “lit building” type services. It must be easy to use. In a market our size, a lit building program must utilize every available resource and impact every possible customer to garner enough “viable business” to sustain, succeed, even survive for the long term.

Current Broadband Connection Model Service Providers (CO’s, POP’s, NAP’s, Data Centers Carrier Hotels providing: Internet, voice, data, video services) Public and Private Network Access MTU Building individual Distribution

Improved Broadband Connectivity Model Central Offices Carrier Hotel Data Center Cable NOC Carrier POP’s MTB #1 MTB #3 MTB #2 Public and Private Local Access Networks

Shared Distribution Model Secured Phone Room and Demarcation point Secured cabinet with Shared building switch Tenant #1 Switch Tenant #3 Switch Tenant #2 Switch Tenant #5 Server Tenant #4 Phone System Multi Tenant Building Lateral Public and Private Networks

Building Dmarc showing Cabinet and Switch configurations Fiber 10/100 Ethernet To Tenants Shared Lit Cabinet UPS Shared Building Switch Secure Service provider Switch Secure Provider Cabinet

Sample Configurations MTU Building #1 MTU Building #2 Union Station Tenant #1 Port Speed 50MB VLAN #1 10MB to ISP #1 VLAN #2 20MB to ISP #2 VLAN #3 20MB to VOIP #1 Tenant #2 Port Speed 100MB VLAN #1 10MB to ISP #1 VLAN #2 70MB to DC #2 VLAN #3 20MB to Building #2 Tenant #1 Port Speed 50MB VLAN #1 10MB to ISP #1 VLAN #2 20MB to ISP #2 VLAN #3 20MB to Building #1 ISP #1 Port Speed 100MB VLAN #1, 10MB to Tenant 1, Building 1 VLAN #2, 10MB to Tenant 2, Building 1 VLAN #3,10MB to Tenant 1, Building 2 ISP #2 Port Speed 200MB VLAN #1 20MB to Tenant 1, Building 1 VLAN #2 70MB to Tenant 2, Building 1 VLAN #3 20MB to Tenant 1, Building 2 VOIP Provider #1 Port Speed 50MB VLAN #1, 20MB to Tenant 1, Building 1

Tenant Services Voice, including VOIP Data Internet Video and Video conferencing Data Center services Multi media Digital collaboration

Benefits For the Tenants Cost Savings: up to 50% off common broadband based service under cooperative cost model Increased access to service providers - Vendor neutral - Over 30 service providers in our market - In building Wifi For the Landlord/Mgt Company Marketability/ Differentiation Additional Revenue Completely managed program including vendors and infrastructure from local, best of breed professionals. Single contact client interface.

Proposed Phases of Lighting a building Assessment- feasibility analysis to determine tenant penetration and provider attractiveness. Design- a customized model for each property including all modules needed to successfully operate. Installation- of all needed technical, operational, and legal aspects to “Light” building Management- of all needed responsibilities under the direction of the property owner/manager

“Lit” Building System program components Business Case Establishment –Customer survey, asset inventory, market analysis –Corporate mission, business model, and organizational structure development Financial Modeling –Shared – funded by all subscribers to the system on a per MB used basis. –Operating budget –ROI model Legal –Subscriber (SLA, AUP, standard terms and conditions) –Vendors (Hardware, Monitoring, Maintenance) Technical Design and Engineering –Building specific for Lateral, Dmarc, Cabinet, Cabling, Hardware, Wifi Sales and Marketing –Product and Packaging- offerings for different size buildings and user requirements. –Pricing- tenant and provider price scheduling –Develop and retain tenants. –Marketing and public relations. Operations –Standard Operating Procedures- front and back office responsibilities. –New user installation and project management. –Customer Service- business class support 7x24, –Billing- support and accounts receivable management –Vendor Management- hardware, cabling, monitoring, service providers. –Inventory Management: Lateral, In Building, DMARC, Hardware, Patch Panel

Financials Sample Service Scenario Service TypesUnit Cost BeforeUnit Cost After Local and VOIP$26 to $55$5 to $20 Internet$40 to $125/MB$6 to $10/MB Long Distance$.05 to.10 cpmFree to.03 cpm Data(transport)$100 to $250/mb$2 to $10/mb* Revenue Projections Service TypeQuantity$ Volume Residual(5%) Avg, Local and VOIP Volume per building100/units $2000 $100 Internet100MB$800 $40 Data200MB$400 $20 Access1 GB$420 $21___ $3,620 $181 *where available

The alternative……..