SAC 2 : Analysis of Visual Communication A critical analysis of two movie posters SAC 2 : Analysis of Visual Communication

Task 2: Analyse and compare two pieces of Visual Communication: You must identify the audience, purpose, context and client that help define the communication need and the presentation format. You must identify and analyse 3 design elements and 3 design principles You must identify the materials method and media used for each poster. You must evaluate how successfully the Visual Communications meet the communication need- Do you think they deliver their message effectively ?

What is the presentation format?

Black Swan: film preview

Black Swan: A psychological thriller. Based on the ballet of the same name, art begins to imitate life as a young dancer in a ballet company

Walk The Line :film preview

Walk the Line The biographical tale of Musician Johnny Cash, His life and music. He is considered an important figure in the history of American music.

Identify the audience and purpose of these Visual Commuications :

Black Swan What design elements and principles can be seen in this movie poster? How does it capture the attention of it’s target audience? What are the implied meanings ?

Walk the Line What design elements and principles can be seen in this movie poster? How does it capture the attention of it’s target audience? What are the implied meanings ?

Media : the substances employed to create the artwork ie : paint, pencil, digital manipulation software, ink, modelling clay….. Materials : the carrier or matter the visual communication is made of ie: paper, wood, plastic, digital information….. Method : the techniques and skills employed to create the art work ie : drawing, painting, digital photography……

Working intrinsically together to create the finished piece of Visual Communication Media Materials Method

What media, method and materials have been used?

Cultural influences What social, cultural and historical factors influence the design of this poster?

Cultural Influences What social cultural and historical factors influence the design of this poster?