NIATX ACTION CAMPAIGN II WEBINAR PRESENTED BY: CHARLIE DAY, CO-FOUNDER FACE IT! SIOUX FALLS, INC.™ JANUARY 20, 2011 The South Dakota Model: Building Sustainability and Reach Into A Conventional ROSC Through Private Sector Engagement

Some NIATx & Face It ™ Overlaps (1) Highly Aligned Missions: – NIATx: to improve care delivery to help people live better lives – Face It™: to dramatically increase both the number of individuals and families in recovery and the quality and accessibility of services by creating a recovery-oriented system of care (2) Substance Use Disorder (SUD) Is A Chronic Disease (3) Define “Customer” Broadly (4) The Private Sector Can Be A Good Partner

What Face It ™ Is About (1) A Recovery-Oriented System of Care (ROSC) model developed with full community participation through a several month town hall process to create a broad “community of recovery” (2) A not-for-profit Recovery Community Organization (RCO) at the heart of the ROSC that supports extension of the “community of recovery” into the private sector (the “workplace initiative”) (3) An RCO that delivers peer-to-peer services that are financed by a sustainable private sector funding model built on measurable “value propositions”

What Face It ™ Is About (cont’d) (4) A world-class Awareness Program that attacks the psychological barriers that keep people from getting help (5) Participating with the provider community to create an integrated mental health “carve out” – a continuum of services organized and managed by the region’s mental health provider that is focused on service delivery by credentialed and selected non-credentialed providers to reflect the chronic nature of the disease

Why The Private Sector Is Primed To Help “Private sector” includes, in part, employers, providers, health insurance companies, economic development organizations and foundations interested in quality of life Businesses are very familiar with process improvement, cost control, employee retention, customer retention AND responding to heath care reform Businesses, providers and insurance companies are increasingly adopting “chronic disease management” programs for all the above reasons

Engaging The Private Sector To Lead Change The private sector carries a huge proportion of the costs of SUD +/- 75% of SUD sufferers go to work +/- less than 1 in 4 seek help Employers understand “value propositions” (like making SUD support part of workplace “chronic disease management” programs) that focus on improved efficiency, employee retention & customer loyalty How To Start: Approach private sector leaders to support an ROSC development “town hall process” by discussing the benefits of extending the “community of recovery” into the workplace

Some Characteristics of Communities Where The Model Can Easily Be Considered Communities where:  Employers regard their employees as assets  Employers, providers & health insurers are already using “chronic disease management” programs in the workplace to attack the costs of diabetes & hypertension  Communities where the private sector is concerned about responding to health care reform  Communities that have a tradition of dealing with community-wide problems  There is a catalyst organization

Wrap Up Questions? Contact Information Mary Hitzemann, ED, Face It! Sioux Falls™ (also a co-creator of the “workplace initiative”) Charlie Day, Co-founder, Face It! Sioux Falls™