Unit 1 Introduction to Small Business Operations

DECA’s House of Grounds is a School Based Enterprise (SBE). This specialty coffee shop opened for business in January The School Based Enterprise (SBE) Frameworks 1.2

Before and After

What is a School Based Enterprise? “School-based enterprises are effective educational tools in helping to prepare students for the transition from school to work or college. For many students, they provide the first work experience; for others, they provide an opportunity to build management, supervision and leadership skills.” Frameworks 1.2 Source:

Gold Level Certification

The SBE Funds Scholarships Students who operate the SBE receive the profits in the form of scholarship payments. Scholarship payments are NOT distributed evenly. The scholarship amounts are based on quality of work, amount of work time, attitude, and initiative.

DECA DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. DECA enhances the preparation for college and careers by providing co-curricular programs that integrate into classroom instruction. DECA is a co-curricular student organization. Co-curricular means that DECA activities are directly related to classroom instruction. Frameworks 1.3 Source:

DECA’s Guiding Principles DECA prepares the next generation to be: Academically Prepared –DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations. Frameworks 1.3 Source:

DECA’s Guiding Principles Frameworks 1.3 Source: DECA prepares the next generation to be: Community Oriented –Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities.

DECA’s Guiding Principles Frameworks 1.3 Source: DECA prepares the next generation to be: Professionally Responsible –DECA members are poised professionals with ethics, integrity and high standards.

DECA’s Guiding Principles Frameworks 1.3 Source: DECA prepares the next generation to be: Experienced Leaders –DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.

DECA was officially founded in 1946 at the National level. This photograph is from one of the early National DECA meetings. History and Growth of DECA

The Harrison DECA Chapter was officially chartered in –Dwight Eisenhower was President of the United States. –The Soviets launched the first artificial satellite – Sputnik. –The Brooklyn Dodgers moved to Los Angeles.

Harrison’s Original Charter from 1957

DECA There are over 185,000 high school DECA students in 5,000 chapters, located in the U.S., Canada, Germany, Mexico, Puerto Rico and Guam. DECA helps students to develop skills for successful business careers, build self– esteem, experience leadership and practice community service. Frameworks 1.3 Source:

The DECA Theme Changes Each Year Our Theme for “DECA: Make It Count” DECA Facts and Information

Watch the DECA Membership Video DECA Facts and Information

Arkansas DECA –The State DECA Advisor is Mr. Jim Brock. –There are 35 DECA chapters in Arkansas. –The State DECA Publication is called the Arkansas DECA Chronicle. Mr. Jim Brock has also served as the President of the National DECA Board of Directors year. DECA Facts and Information

International Career Development Conference May 2-7, 2014 Atlanta, Georgia DECA Facts and Information

State DECA Competition Arkansas State Career Development Conference Holiday Inn Convention Center Springdale, Arkansas March 2 nd and 3 rd, 2014 DECA Facts and Information

2014 State DECA Competition The Holiday Inn Convention Center Springdale

In order to participate in any DECA activities you must pay your dues! $18 due Friday August 30

The Entrepreneur Watch the Video Entrepreneurs Can Change the World Watch the Video Will It Be You?

The Entrepreneur  An entrepreneur is someone who takes the risk to start a new business.  Entrepreneurship is the process of planning, creating, and managing a new business. Fred Smith, founder of FedEx, wrote a business plan as a student at Yale University outlining his business idea for transporting packages overnight throughout the United States. Frameworks 1.4 Source: Marketing, 3e, page 587

Benefits of an Entrepreneurial Career  Entrepreneurs often start their businesses while working for another company, this allows them to add to their income while still employed with another company.  Personal satisfaction from developing an idea into a business, providing jobs for people in the community, completing work that is interesting, and being able to control the profits of the company. Frameworks 1.4 Source: Marketing, 3e, page 587

Entrepreneurs Develop Small Businesses  Over 600,000 small businesses (with 20 or fewer employees) are started each year.  Over 10% of the working population of the US is self- employed.  Small businesses make up 97% of all businesses.  Small businesses employ 52% of all non-government workers and 38% of workers in high-tech occupations.  Small businesses are responsible for over half of all goods and services produced.  Over 95% of all companies involved in exporting are small businesses. Frameworks 1.4Source: Marketing, 3e, page 590 – Figure 21-1

Characteristics of Entrepreneurs  Focused and goal oriented.  Risk-taking – a willingness to risk the chance of failure in order to be successful.  Driven to achieve.  Independent minded.  Self-confident – believe in themselves and their abilities and expect to be successful.  Creativity – the ability to use imaginative skills to find unique ways to solve problems. Frameworks 1.6Source: Marketing, 3e, page 593

Forms of Business Ownership  Proprietorship – a business owned and managed by one person. A proprietor is a person who has sole ownership of a business.  Partnership – a business that is owned and operated by two or more people who share in the decision making and profitability of the company. A partnership agreement is a legal document that specifies the responsibilities and financial relationships of the partners.  Corporation – a business owned by people who purchase stock in the company. Corporations are granted a charter by the state in which they are formed. Frameworks 1.7Source: Marketing, 3e, page 603

Corporation A charter is a legal document allowing the corporation to operate as if it were a person. Source: Marketing, 3e, pages

Proprietorship: Advantages  The proprietorship is the most common form of small business ownership.  The owner is the boss and makes all decisions.  The proprietor receives all profits from the operation of the business.  This is the most flexible form of ownership.  This is the easiest form of ownership to create. Frameworks 1.7.1Source: Marketing, 3e, page 604

Proprietorship: Disadvantages  The proprietor may not have all the skills needed to run the business.  Most new businesses require a lot of money to start, this could be more than one owner can provide.  The risk can be great and must be carried by the proprietor, includes personal liability.  The business will not be able to continue if the owner becomes ill or dies. Frameworks 1.7.1Source: Marketing, 3e, page 604

Proprietorship Little Bell Wedding Chapel

Proprietorship The Queen Anne House Bed & Breakfast

Proprietorship Shelby's, a family owned and operated business, is a 25-year tradition in the Ozark area. Pictured left to right: Shirley, Heidi, Erin, Shelby (owner), Susan, Ada and Genie.

Partnership: Advantages  Partners are able to combine their knowledge, skills, and abilities.  Partners usually will have greater financial resources to bring to the business.  If one partner decides to leave the business, the business does not have to close. Frameworks 1.7.1Source: Marketing, 3e, page 605

Partnership: Disadvantages  Disagreements on important decisions can occur among partners.  All partners are responsible for any actions and decisions made by another partner.  Profits, as well as losses, are shared by the partners. Frameworks 1.7.1Source: Marketing, 3e, page 605

Partnerships Neighbor's Mill Bakery & Café is owned by Mike and Karin Nabors. The business specializes in handcrafted, all-natural breads, grilled and cold sandwiches, soups, salads, pizzas, desserts and espresso coffees.

Corporation: Advantages  Offers the owners limited liability.  The business can exist indefinitely, beyond the life of the owners.  Ownership is easy to transfer by the selling of stock. Frameworks 1.7.1Source: Marketing, 3e, page 606

Corporation: Disadvantages  Corporations face more government rules and regulations than other forms of business ownership.  Stockholders tend to be focused only profits.  Individuals tend to avoid responsibility for the actions of the corporation.  Corporations are usually taxed at a higher rate than other forms of ownership. Frameworks 1.7.1Source: Marketing, 3e, page 606

Corporation The world’s largest retailer and private employer.

Corporation FedEx Express was founded in 1971 by Fred Smith. The corporation was created in 1998 as FDX Corp. and became FedEx Corp. in January The company handles more than 6 million shipments daily. FedEx has more than 250,000 employees.

Corporation Pace Industries, Inc., is a 635,000 square foot facility located in Harrison, Arkansas that specializes in commercial and consumer castings.

Developing a Business Plan  A business plan is a written document prepared to guide the development and operation of a new business. –The sections of a business plan usually include: An executive summary – which provides an overview of the business concept and the important points covered in the business plan. Description of the proposed business, product/service, community, potential target market, organizational structure, and owners. Description of the proposed marketing activities. Description of the proposed financial plans. Frameworks 1.8Source: Marketing, 3e, page 609

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