A Marketing Analysis Emily Ennett, Jessica McCullough, Ryan Aucoin, Emma Taylor February 14 th, 2011.

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Presentation transcript:

A Marketing Analysis Emily Ennett, Jessica McCullough, Ryan Aucoin, Emma Taylor February 14 th, 2011

Overview of Performance High price, Lower volume strategy Selective distribution High branding and advertising Sales $7, 150, 000$5, 562, 830$6, 824, 096 Units Sold 20, 00012, 22624, 272 Costs $3, 820, 000$2, 560, 474$4, 474, 031 Profits $1, 022, 058$795, 533$1, 721, 189 SHV $9.60$9.32$ 4.10 EPS $1.022$0.796-$1.721

Prices and Sales Vandelay Industries Ride of Your Life Industry Average sales revenue declined by -22% sales revenue increase by 22.7% In 2012 we sold over 4000 more units than our director competitor as well as outselling the industry average

Retail Price Company Vandelay Industries Ride of Your Life Life Cycle Co.550 Firm 6550 Firm 7550 Rolling Spokes522 Pedal Metal Inc

Promotion VANDELAY INDUSTRIES Production Advertising$ 750, 000 $ 1, 200, 000 Public Relations$ 500, 000 BrandingN/A $ 1, 600, 000

Place DistributionSupportMargin (%) Sports Stores$ 280, % Bike Shops$ 92, %

Conclusions Doubled sales between due to increased production of units, lower price, and increased advertising Although we are in debt our firm is confident in its abilities increase its solvency and profit