Moshe Bar-Zvi V.P. Marketing Mirs Communications.

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Presentation transcript:

Moshe Bar-Zvi V.P. Marketing Mirs Communications

ישומי הדור השלישי ההתפכחות ?

דור שלישי – מהו ? 1G 2G 2.5G3G AMPS, TACS, NMT TDMA, CDMA, GSM, PHS, PDC GPRS, Edge, CDMA One Messaging Services Voic Short Message Service (Short Text Messages) Mobile (Long Text Messages, Simple Graphics & Audio) Multimedia Messaging (Pictures, Audio, Video) Multimedia Messaging (Pictures, Audio, Video) AMPS, TACS, NMT TDMA, CDMA, GSM, PHS, PDC GPRS, Edge, CDMA One Messaging Services UMTS(W-CDMA), CDMA UMTS(W-CDMA), CDMA Network Evolution Technology Standards Multimedia XHTML/CSS Packet Data WML/HTML/cHTML Mobile Voice HTML/HDML

האפליקציות של הדור השלישי * Mobile internet access Mobile intranet access Packet Data – always on Customized infotainment Location based services Roaming Multimedia massaging Rich voice - videophone על פי UMTS -

האפליקציות של דור 2.5 Mobile internet access Mobile intranet access Packet Data– always on Customized infotainment Location based services Roaming Multimedia massaging Rich voice - videophone על פי UMTS -       

הכנסות מדור שלישי !

הכנסות מדור 2.5 Bandwidth OPENCLOSED PACKET CIRCUIT 3G 2G 2.5G $15/month (Sprint) 2.5G $21/month (NTT DoCoMo) Technology $20/month (Nextel)

דור שלישי – כדאיות כלכלית ? Color Animation Streaming Media play תשתיות + תדרים + שדרוג מכשירים = השקעה של מיליארדי $

הלקוח הוא המלך ! לקוחות בשוק הישראלי הוכיחו את יכולתם לקבל הרבה יותר תמורת הרבה פחות ! מכשירים חינם מחיר זמן אויר הולך ויורד הכנסה למנוי במגמת ירידה

דור 2.5 – מיצוי הפוטנציאל ! 2000 Mobile Access Text based-menu Homepage Bookmarks 2001 Graphical UI Location, presence Push Java Games Packet based billing amigo 96.6 Kbps

אפליקציות ג ' אווה היכולת להריץ תוכנות ויישומים מהמכשיר ברמה גרפית גבוהה וידידותית למשתמש

גישה לרשת האינטרנט / אינטראנט היכולת להיות מחובר לרשת כל הזמן ולשלם בעבור המידע הנצרך בלבד

שירות העברת מסרים דו - כיווני היכולת לקבל ולהשיב מהמכשיר. סנכרון מלא לתוכנות פנים ארגוניות דוגמת Out Look.

שירותי מיקום 1 find 2 phone 3 Beam 4 change Zname 5 X from maZe שירות Chat ו – Instant messaging מבוסס מיקום

Moshe Bar-Zvi