International and Global Marketing (IGM) Unit Code: 5P6Z0112 Elective Lecture Teaching Team: Dr Christopher Bull Dr Costas Theodoridis

Outline Summary of the IGM unit and of main topics taught How IGM is delivered and learning resources (reading) Assessment Student Satisfaction

Outline of IGM Topics Defining IGM and evaluating diverse theories / approaches Economic, political, social, cultural and ethical issues Market selection, entry and expansion approaches Sourcing, pricing and distribution issues Customer relationship management Technology and communications

Unit Delivery and Resources Taught / delivered on weekly basis -Mix of Lectures, Tutorials and Independent Self Study Resources (Core Reading): -Hollensen, S. (2013), Global marketing (6/e), Harlow: FT Prentice Hall, (also available as an electronic resource). Other textbooks: - Johansson, J. K. (2009). Global marketing: foreign entry, local marketing, & global management. Boston, McGraw-Hill Irwin. - Keegan, W.J. and Green, M.C. (2013), Global marketing (7/e), Pearson, (also available as an electronic resource). - Kotabe, M. and K. Helsen (2011). Global marketing management. Hoboken, N.J., John Wiley & Sons.

Assessment One individual essay approximately 2000 words -(40% of the marks ) One 3-hour (essay-based) examination at the end of term -(60% of the marks)

Student Satisfaction and IGM ( ) What do current students think of IGM? - 92% of students are satisfied or very satisfied with IGM (source MMU Internal Student Survey: )

Summary Unit: International and Global Marketing (IGM) Unit Code: 5P6Z0112 Unit Leader: Dr Christopher Bull