Communicating Sustainability AASHE 2011 Shana Weber, PhD, Princeton University.

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Presentation transcript:

Communicating Sustainability AASHE 2011 Shana Weber, PhD, Princeton University

Lenses of Comm 1) news-media stories 2) fundraising "sell” 3) educational/informative 4) behavior change/action

Goals A communication strategy Community focus – global impact Training students in intellectual rigor, versatility and expression Peer-to-peer culture transformation through media arts Fun!

Questions What is the link between comm and culture change? Why is communication under-valued? Who can we partner with? Can digital replace the physical?

Take-Aways Develop a communication strategy Demonstrate its value Engage students Build partnerships Lobby for dedicated support