“ASSK COMPANY” FOR COMMERCIAL AGENCIES AND GENERAL TRADING WITH LIMITED LIABILITY
Background Our logo is to believe in honesty when dealing not only with our partners but also with our employees (112; 6 Physicians, 17 Pharmacists, 29 Managerial and 60 Workers) and even more with our customers.
We have started marketing medicines at the end of nineties that lead to improve our experiences in the field of medicines marketing and also in the management of sales despite the difficult circumstances we faced in our dear country. We have insisted to reflect our ideas and aspirations into actions. First, We have established ALMAWARD ALELMIA SCIENTIFIC BUREAU which is registered in the Syndicate of Pharmacists in Iraq under the no. 453 of 2005 in order to supervise our medicines stores by this scientific bureau.
We have increased the number of distribution centers that we own such as ALNUKBAH drugs store which was established since We enlarge our business by establishing “ASSK Company” for commercial agencies with limited liability(Private company) that is registered at 24th. April 2010 and then we add a new trade activity to ASSK Company for commercial agencies and General Trading With Limited Liability (Private company) at 17 th July We also make partnerships with many scientific bureaus in Baghdad, the south of Iraq and with many pharmaceutical companies in the northern region of Iraq. we have set up a network marketing consists of doctors, pharmacists, and sales representatives for medical media who have the excellent experiences and qualifications in the medicines marketing and also have an effective role in our successful plans so we can cover all the areas in Iraq in order to speed the delivery of orders to customers.
Main Office Iraq, Baghdad, Sadoon St., Al-Mushajar, Tel.: , Fax: Cellphone: Paris Bureau: Tele: Branches AL-NUKBAH medicines store, Baghdad AL-NOOR medicines store, Al-Najaf MARDEEN medicines store, Erbil Contacts Inquiries: Sales: Partnership:
Business Partnerships AL-HARAM Scientific Bureau/ Baghdad; the agent of BILIM, (Turkish company) & FARMASCIENCE (Canadian company)& DENK PHARMA (German company). NANDRLON Company for pharmaceutical trade /ERBIL: the agent of SUNLIF (German company) & Glen mark Pharma (Indian company).
Company's Structure Marketing and Sales Manager General Manager Development Manager Financial Manager Operation Manager Medical Rep. Unit Marketing Unit Sales Unit Research & Development Unit Regulatory Affairs Unit Strategies Study Unit Training Unit Accounting Unit Cash Management Unit Banking Unit Import Unit Contract Unit Purchasing Order Unit Warehouses Unit
Marketing & Sales Marketing Department : Activities of this department can be classified into three categories : 1.Collecting data in order to have a clear vision about our market. 2.Planning and implementation : the plans which are based on collected data and accumulative experience are Implemented through a professional well trained medical representatives team whom distributed overall Iraq. 3.Monitoring and follow up : We believe that constant follow up of the market is fundamental to implement our plans and to achieve further progress.
Medications and Cargo Movements Imported medications are stored in our main stores within the North area of Iraq (Erbil governorate ; more safe compared with other parts of Iraq). We have a land of 2500 m 2 supplied with big refrigerated stores according to the specifications of the Ministry of Health. Each one is about 1150 m 2 and we will add additional stores when needed. On demand with a well studied plans our medications transported (using refrigerated trucks) toward Baghdad. ALMAWARD ALELMIA SCIENTIFIC BUREAU distribute our products in Baghdad and the Middle Area of Iraq, and Southern Area of Iraq through AL-NOOR medicines store in Al- Najaf governorate North Iraqi Area distribution maintained by MARDEEN medicines store and our partner NANDRLON Company for pharmaceutical trade.
Sales Department : Based on scientific, mature sales plans reflected from a real knowledge of both Iraqi and the product market size ; sales department is committed to expand the scope of sales of the product and ensure the spread of the product with studied increasing in sales monthly and annual figures by : 1.Maintaining contact with all clients in the market area to ensure high levels of client satisfaction. 2.Maximizing all opportunities in the process of closing a sale resulting in the taking of market share from larger competitors. 3.Resolving problems and complains of the customers. 4.Sustaining the relationship with our customers and exploring new sales ports.
Training Centre Since we follow the international standardization we consider training courses as a major prospect in our business, these courses are : 1.Initial selling skills. 2.Product information. 3.Advance selling skills : Selling techniques Selling strategy 4.Field management training course. 5.Mastering the art of communication. 6.Questioning skills
Turn Over Before 2010 (ASSK Company establishment time) our sales values was mainly through ALMAWARD ALELMIA SCIENTIFIC BUREAU, ALNUKBAH, AL-NOOR and MARDEEN drug stores Almaward Alelmia $ $ $ Alnukbah $ $ $ Al-Noor $ $ $ Mardeen $ $ $
Turn Over
Market Development Extent of pharmaceutical market as USD (600,000,000) Market share of local(10%) and import companies(90%) Common market development of 2007, 2008 and 2009 increase every years specials in 2009
Iraq Country Iraq population is about people Official language now is (Arabic and Kurdish) Have 18 governorates The capital is BAGHDAD
Iraq population GovernorateMaleFemaleTotal Al-Anbar Al-Ba ṣ rah Al-Muthanna Al-Qadisiyah An-Najaf Arbil Sulaymaniyah Kirkuk Babil Baghdad Dohuk Dhi Qar Diyala Karbala Maysan Ninawa Salah ad-Din Wasi ṭ Iraq
Governmental and Private Hospitals in Iraq GovernorateGovernmentPrivateTotal Al-Anbar Al-Ba ṣ rah Al-Muthanna 404 Al-Qadisiyah 639 An-Najaf 7310 Arbil Sulaymaniyah Kirkuk 729 Babil Baghdad Dohuk 9312 Dhi Qar 9211 Diyala Karbala 527 Maysan 606 Ninawa Salah ad-Din 9211 Wasi ṭ 808 Iraq
Physicians in Iraq Governoratephysicians Al-Anbar 953 Al-Ba ṣ rah 2016 Al-Muthanna 390 Al-Qadisiyah 777 An-Najaf 991 Arbil 1793 Sulaymaniyah 1355 Kirkuk 802 Babil 1428 Baghdad 6633 Dohuk 742 Dhi Qar 787 Diyala 737 Karbala 922 Maysan 317 Ninawa 2424 Salah ad-Din 991 Wasi ṭ 692 Iraq 24750
Pharmacists, Pharmacies and Drug Stores in Iraq GovernoratepharmacistsPharmacies and Drug Store Al-Anbar Al-Ba ṣ rah Al-Muthanna 8580 Al-Qadisiyah An-Najaf Arbil Sulaymaniyah Kirkuk Babil Baghdad Dohuk 6949 Dhi Qar Diyala Karbala Maysan 7160 Ninawa Salah ad-Din Wasi ṭ Iraq
Physicians-Pharmacists Distribution in Iraq
Chronic Diseases Distribution in Iraq Asthma Epilepsy CVDIHDHTDMDisease No. of patients
Long-Term & Short-Term Vision Boehringer Ingelheim products currently distributed in Iraq BRAND NAMEMARKET FEEDBACK SPIREVAWeak Distribution ATROVENT INHWeak Distribution MICARDIS, MICARDISPLUSGood Distribution BISOLVON SYRModerate Distribution DULCOLAX TABGood Distribution BUSCOPAN TABModerate Distribution KIDDI PHARMATONModerate-Good Distribution PHARMATON CAPModerate-Good Distribution MOBICGood Distribution PERSANTINWeak Distribution BISOLVON TABModerate Distribution COMBIVENT INHWeak Distribution
However; many companies in Iraq compete, fight and race each other to reach their target. ASSK COMPANY, depending on our well trained medical representatives team whom distributed overall Iraq, have all the requirements to make a suitable marketing plan to introduce the following Boehringer Ingelheim products : BRAND NAME TWYNSTA FLOMAX MUCOANGIN lozenges DULCOFIBRE BUSCOGAST PHARMATONE, MATRUELLE PHARMATONE CARDIOACTIVE ANTISTAX