Attitudinal Survey 2011 Quebec Adults 18+ May 2011.

Slides:

Advertisements

Similar presentations

Reach, Time Spent & Attitudes National Adults May 2009.

Advertisements

Television vs. Newspapers July, Television vs. Newspapers Television sets itself apart from other media with its ability to offer sight, sound,

Television vs. Magazines June, Television vs. Magazines Television sets itself apart from other media with its ability to offer sight, sound, and.

Reach, Time Spent & Attitudes Alberta - Adults 18+ May 2009.

1 Attitudinal Survey 2012 Alberta Adults 18+ March 2012.

6.05Exemplify public relations. Summarize public relations. –Public relations: Activities used by a business to build and maintain a positive image about.

Television & the PVR Adults 18+ July Stopping the PVR Source: BBM Analytics omniVU July 2008; Note: refer to “Survey data” for sample detail; More.

1 PVR 2014 PVR Use Television Bureau of Canada September 2014.

1 Reach & Time Spent Major Media Comparison November 2013.

Television: Unbeatable with or without the WGA disruption.

Time Spent – Major Media May Time Spent The statistics contained on the following pages provide a snap shot of the time Canadians spend on a weekly.

Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.

Media Comparisons 2010 Females. TVB Media Comparisons Study In the field in January 2010 New Vendor: Knowledge Networks, utilizing their “Knowledge Panel”

Reach, Time Spent & Attitudes National English May 2008.

Reach, Time Spent & Attitudes National English Adults May 2010.

Reach, Time Spent & Attitudes National Adults May 2010.

Reach, Time Spent & Attitudes National Males May 2010.

The Advantages of TV over Radio May 30, The Advantages of TV over Radio Television sets itself apart from other media with its ability to offer.

Ad Receptivity Survey Atlantic Canada Adults 18+ June 2011.

1 Why Television Advertising Works? September 2014.

Quebec Anglo Annual Viewing Trends Adults 18+, Total TV, By Daypart Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed.

1 PVR 2013 PVR Use Television Bureau of Canada September 2013.

1 Television Truths Television Bureau of Canada June 2013.

1 TV – Social Media Starts Here TV Day Alberta Television Bureau of Canada May 23-24, 2012.

1 The Advantages of TV Over Newspapers September 2014.

Any activity designed to create a favorable image toward a business, its products or policies. Publicity.

1 Quarterly Viewing Trends National Adults 2-11, By Daypart Average Minute Audience – AMA (000) Quebec French By Station Group – Total TV, CDN Conventional.

1 The Advantages of TV Over Internet September 2014.

Television Bureau of Advertising Media Comparisons 2008 Adults.

Daily Reach - Major Media May Daily Reach The statistics contained on the following pages provide a snap shot of the power of all major media to.

1 Receptivity Survey 2012 British Columbia Adults 18+ June 2012.

Source: BBM Analytics RTS Spring 2011/Fall 2011 Internet Users (18-24) Avg. Weekly Hours Spent with Television.

Is your social media having the impact that you want? Bari Weinhausen, Profile Marketing Research, Inc. Dr. Shelley Robertson, Robertson Consulting Group,

Television Viewing Preferences & Online Synergy English Adults August 2010.

Why Television Advertising Works? September, 2011.

1 Attitudinal Survey 2014 French March 2014.

Reach, Time Spent & Attitudes Quebec French - Adults 18+ May 2009.

1 Television Viewing Preferences & Online Synergy Man/Sask Adults 18+ December 2012.

Television Viewing Preferences & Online Synergy Males August 2011.

1 The Advantages of TV Over Out-of-Home September 2014.

Ad Receptivity Survey Adults 55+ June Most Noticed Ads % Adults 55+ Q: In which medium are you MOST LIKELY TO NOTICE advertising? Source: BBM Analytics.

Attitudinal Survey 2011 National French May 2011.

1 Receptivity Survey 2014 English June 2014.

Television Viewing Preferences & Online Synergy National Adults June/July 2008.

1 Attitudinal Survey 2014 Ontario Adults 18+ March 2014.

1 The Advantages of TV Over Magazines September 2014.

Community Newspapers Drive Results

TV & Online Synergy There is little doubt that Canadians are spending more time than ever online, however contrary to some reports online is having little.

Attitudinal Survey 2012 Ontario Adults 18+ March 2012.

Attitudinal Survey 2014 French March 2014.

TV & Online Synergy There is little doubt that Canadians are spending more time than ever online, however contrary to some reports online is having little.

Receptivity Survey 2014 English 18+ June 2014.

Television Viewing Preferences & Online Synergy Males August 2010

Attitudinal Survey 2014 French March 2014.

Receptivity Survey 2014 Atlantic 18+ June 2014.

TV & Online Synergy There is little doubt that Canadians are spending more time than ever online, however contrary to some reports online is having little.

TV & Online Synergy There is little doubt that Canadians are spending more time than ever online, however contrary to some reports online is having little.

Television Viewing Preferences & Online Synergy Females August 2010

Ad Receptivity Survey British Columbia Adults 18+ June 2011

Ad Receptivity Survey Adults 60+ June 2011

TV & Online Synergy There is little doubt that Canadians are spending more time than ever online, however contrary to some reports online is having little.

MARKETING MANAGEMENT

MARKETING MANAGEMENT

MARKETING MANAGEMENT

MARKETING MANAGEMENT

وسائل و أساليب الحرب النفسية ضد المقاومة

علم النفس التحليلي كارل غوستاف يونغ

بنام خدا.

ADventures in ADvertising

Data Analytics course.

Presentation transcript:

Attitudinal Survey 2011 Quebec Adults 18+ May 2011

Most Influential Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most influential? Source: BBM Analytics OmniVU May 2011

Most Authoritative Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most authoritative? Source: BBM Analytics OmniVU May 2011

Most Powerful Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most powerful? Source: BBM Analytics OmniVU May 2011

Most Effective Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most effective? Source: BBM Analytics OmniVU May 2011

Most Persuasive Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most persuasive? Source: BBM Analytics OmniVU May 2011

Most Engaging Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most engaging? Source: BBM Analytics OmniVU May 2011

Most Relevant Advertising % Quebec Adults 18+ Q: Which ONE of the following media carries advertising that you believe to be the most relevant? Source: BBM Analytics OmniVU May 2011

Main Source for News % Quebec Adults 18+ Q: Which ONE of the following media is your primary source for News? Source: BBM Analytics OmniVU May 2011