Engaging Alumni Through Social Media Tools

Agenda Social Media Statistics Community College Environment Campaigns Content Management Conclusion

Social Media Statistics There are over 800 million Facebook users –50% of them use the site daily Twitter has 250 million active users 55% of teens use social media Social Media offers marketers the ability to target users by age, gender, location, interests, and more

Community College Environment Community College carries with it a stigma that graduates are not proud of Social Media allows them to find us [inbound marketing] We are often faced with tight budget constraints. Social Media allows us to market effectively within those constraints

Campaign 1 Ads targeted Georgia Perimeter College, Georgia Perimeter, and DeKalb College [an audience of 5,000] The campaign cost $100 and resulted in 472 clicks Our fan page grew from 108 “likes” to 309 Ad ran from August 5 – August 25

Campaign 2 Ad 1 targeted the same demographics as our first campaign, Ad 2 targeted DeKalb County and Gwinnett County [an audience of 36,000] The campaign cost $100 and resulted in 739 clicks Our fan page grew from 317 “likes” to 747 Ads ran consecutively from September 1- September 17

Lessons Learned Timing Audience reach Imaging

GPC Pride Contest The purpose of this campaign was to capture graduates in their moment of pride and get them to announce it in a public forum Placed QR Codes in diploma insert at Fall 2011 Commencement The insert instructed students to “like” us on Facebook write why they are proud to be a GPC alumni 17 graduates replied and won GPC portfolios This campaign lasted from Dec 15-22, 2011 and resulted in 39 new likes

Content Management Social Media campaigns require engaging content to maintain the interest of visitors –Relevant: share content that caters to your audience’s interests/needs –Reliable: post content at a consistent rate –Responsive: interact with alumni, listen, share

Questions?