ELEMENTS OF A SAWEN FUNDRAISING STRATEGY

1.DETERMINE FUNDRAISING NEEDS 2.IDENTIFY FUNDRAISING SOURCES 3.DEVELOP FUNDRAISING TOOLS 4.DEVELOP PROJECT PROPOSALS 5.IDENTIFY FUNDRAISING ACTIVITIES 6.DEVELOP FUNDRAISING CALENDAR

FUNDRAISING NEEDS SECRETARIAT OPERATIONAL COSTS Salaries, rent, utilities, office running expenses, travel CORE SECRETARIAT ACTIVITIES (Core funding) Coordination, information collation, communications, Etc. (see Work Programme) PROJECT COSTS (Restricted funding) (see Work Programme)

FUNDRAISING SOURCES DONORS Aid agencies, governments, inter-governmental organisations, non-governmental organisations, Foundations, private sector, public (?) MEMBER STATE CONTRIBUTIONS Subscriptions, Trust Fund, in-kind contributions SERVICES Workshop fees, reports, consultancies

FUNDRAISING TOOLS PROJECT PROPOSALS CONCEPT NOTES PROJECT PORTFOLIO DONOR PORTFOLIOS ORGANISATIONAL BROCHURE ISSUE-BASED BROCHURES (e.g. Illegal wildlife Trade in South Asia) PROJECT LEAFLETS LETTERS FROM THE SECRETARY-GENERAL WEBSITE SAWEN NEWSLETTER (printed or electronic)

FUNDRAISING ACTIVITIES INDIVIDUAL DONOR MEETINGS & VISITS DONOR ROUNDTABLES INTER-GOVERNMENTAL MEETINGS WILDLIFE-RELATED CONFERENCES WORKSHOPS & OTHER MEETINGS SAWEN MEETINGS & EVENTS SAWEN SPECIAL EVENTS (e.g. organise a Conference on Illegal Wildlife Trade in South Asia or launch a mini-report on Illegal Wildlife Trade in South Asia FUNDRAISING CALENDAR MEDIA PRESS RELEASES & EVENTS FUNDRAISING CAMPAIGNS?

DONOR ROUNDTABLE DETERMINE GOAL AND OBJECTIVES Create greater awareness and support for SAWEN objectives and work Highlight importance of SAWEN plans, projects and activities Seek donor input and suggestions in order to understand donor needs and motivations Demonstrate member State support and commitments to SAWEN Highlight existing support and commitments by donors, Non-SAWEN governments, IGOs, NGOs and other stakeholders

DONOR ROUNDTABLE INVITEES Existing donors Potential donors Relevant inter-governmental organisations NGO partners Member State representatives Media

DONOR ROUNDTABLE POSSIBLE AGENDA The significance of South Asia’s biodiversity resources Threats of illegal trade SAWEN background history and objectives Member state presentations on the importance of SAWEN Partnerships: Presentations by SAWEN partners SAWEN successes and achievements SAWEN work programme 2011 SAWEN future plans and vision

DONOR ROUNDTABLE POSSIBLE TIMING Relevant regional meetings (e.g. March Tiger Conference side event) Relevant international events (e.g. August CITES Standing Committee side event) Official opening of Secretariat office Other international dates (e.g. International Year of Forests, UN Days) Special SAWEN event e.g. organise a Conference on Illegal Wildlife Trade in South Asia or launch a mini-report on Illegal Wildlife Trade in South Asia

COMUNICATIONS DETERMINE COMMUNICATIONS NEEDS IDENTIFY TARGET AUDIENCES DEVELOP COMMUNICATIONS TOOLS IDENTIFY COMMUNICATIONS ACTIVITIES DEVELOP COMMUNICATIONS CALENDAR

COMMUNICATIONS NEEDS Internal Member State communications Donor communications Partner communications Communications with IGOs Communications with NGOs Media communications Public awareness

COMMUNICATIONS TOOLS MEMBER NOTIFICATIONS (Internal) PROJECT LEAFLETS (Donors, IGOs, NGOs) PRESS RELEASES (Media) TECHNICAL REPORTS (Donors, IGOs, NGOs, Media) ORGANISATIONAL BROCHURE (All) ISSUE-BASED BROCHURES (e.g. Illegal wildlife Trade in South Asia) (All) WEBSITE (All) POSTERS (All) SAWEN NEWSLETTER (All)