Globalisation of product energy efficiency requirements Thomas Geruschkat Sony Environment, Occupational Health & Safety Affairs Europe (ESAE) Feb 19th, 2014 A Sony perspective

 Mobile  Game  Imaging  Medical  Television Headcount (Consolidated) 146,300 (as of March 31, 2013) Consolidated Sales and Operating revenue (2012) 6,800,900 million yen (~ 63 bn euro) Copyright 2014 Sony Corporation Sony Corporation

Product energy efficiency regulations affecting Sony January, 2014 In effect In progress Copyright 2014 Sony Corporation

General remarks  Large number of different national standards/requirements  Large mix of policies, institutions, markets, product categories  Different regions tend to favor own regulations  Small deviations of requirements cause additional business burden Copyright 2014 Sony Corporation

BrazilChile China Singapore Philippines Australia/ New Zealand Example: wide variety of TV energy labels EUTurkey Copyright 2014 Sony Corporation

Areas for possible alignment  Alignment of test procedures Standardizing measurement methods via IEC is ideal  Mutual recognition of in-house test results In-house (self-certification) test reports on AC adapters can be used for EU ErP Lot7, California, China, Mexico, Australia/New Zealand  Alignment of energy efficiency requirements Positive examples: - Requirements of Energy Star “International Efficiency Marking Protocol for EPS” - ErP Lot 6 limit (Standby) is aligned with California, Canada  Alignment of energy label design  Unification of storage requirements on test reports Template Copyright 2014 Sony Corporation

Pro Contra Reduce cost (unification of design, standardised parts, less testing) Reduce trade barriers Increase knowledge of requirements and labels Different user tastes (e.g. TV viewing patterns / Power Management timings; local tastes for audio volume; different levels of eco awareness) Impact of different voltages Established schemes (e.g. Japanese Frontrunner vs. EU Ecodesign) Harmonization? We support harmonization, while we also support some case-by-case investigation to avoid unintended market distortion Copyright 2014 Sony Corporation

Summary Items for harmonization Product definitions / scope Requirements on energy efficiency Measurement method Formula (annual power consumption, efficiency) Acceptance of in-house test reports Design of Energy Label Unify global registration of data (e.g test reports) Storage period of test report data … and please don’t forget  Some level of case-by-case reflection  Sufficient transition period Copyright 2014 Sony Corporation

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