Annette Cole Head of Research and Development South West England

Cultural Tourism in the South West of England South West Tourism South West Tourism 9 Destination Management Organisations 9 Destination Management Organisations Culture South West Culture South West Strategy People, Places and Spaces Strategy People, Places and Spaces Events and Festivals Events and Festivals Joint Implementation Group Joint Implementation Group European Cultural Tourism Network (ECTN) European Cultural Tourism Network (ECTN)

39% of Scheduled Monuments 39% of Scheduled Monuments 26% of all English Heritage Products 26% of all English Heritage Products 24% of all listed buildings 24% of all listed buildings 20% of all historic parks 20% of all historic parks 4 World Heritage Sites 4 World Heritage Sites The highest reason stated for visiting the South West is the natural environment The highest reason stated for visiting the South West is the natural environment Tourism worth £8billion to the SW economy Tourism worth £8billion to the SW economy 300,000 are employed 300,000 are employed 20 million overnight trips a year. 20 million overnight trips a year.

Fifteen

7,810 newspaper articles 7,810 newspaper articles Book online – 1 month waiting list Book online – 1 month waiting list

Funders and Supporters

Placements Pescadou and the Old Custom House, Padstow Pescadou and the Old Custom House, Padstow St Ervan Manor Padstow Ripley’s St Merryn The Abbey Hotel, Penzance The Bay Restaurant, Penzance The Nare Hotel Veryan-in-Roseland The Cove Maenporth Beach, Falmouth St Ervan Manor Padstow Ripley’s St Merryn The Abbey Hotel, Penzance The Bay Restaurant, Penzance The Nare Hotel Veryan-in-Roseland The Cove Maenporth Beach, Falmouth St Enodoc Hotel, Rock Stingi Lulu’s, Carlyon Bay Saffron Truro The Penventon Park Hotel, Redruth Hotel Tresnanton St Mawes The Island Hotel Tresco The Headland Hotel Newquay Lusty Glaze Restaurant Newquay The Hotel Watergate Bay The Beach Hut, Watergate Bay St Enodoc Hotel, Rock Stingi Lulu’s, Carlyon Bay Saffron Truro The Penventon Park Hotel, Redruth Hotel Tresnanton St Mawes The Island Hotel Tresco The Headland Hotel Newquay Lusty Glaze Restaurant Newquay The Hotel Watergate Bay The Beach Hut, Watergate Bay Fistral Blu Fistral Blu The New Inn The New Inn Hell Bay Hotel Bryher Hell Bay Hotel Bryher

11 students from 16 years old to students from 16 years old to 24 All from Cornwall All from Cornwall NVQ 1 NVQ 1 Awards Awards Front of House Front of House Taste of England Gold Taste of England Gold Bread Bread

g All local food products where possible All local food products where possible Plough to plate Plough to plate Experiences around the world Experiences around the world

Sustainability Sustainability 20 bins throughout bay 20 bins throughout bay Rainwater Rainwater Low energy light bulbs Low energy light bulbs High quality insulation High quality insulation 80% food produced in Cornwall 80% food produced in Cornwall

Problems Students Students Famous Chef Famous Chef Customer expectations Customer expectations High Profile High Profile

Rural Cultural Tourism Grant Funding Grant Funding Pros Pros Encourages investment Encourages investment Ensures viability Ensures viability Ensures economic benefit Ensures economic benefit Skills Skills Cons Cons Investment Chasing Investment Chasing Bureaucracy Bureaucracy

Hale Pottery Investment £56,870

Four holiday cottages Employs 1 full time and 2 part time staff Occupancy of 42 weeks a year. Guests given tasters Runs courses for locals and tourists

Trompe l’oeil

Employs 7 people International visitors Courses throughout the year Investment £10,000 to enhance the outside area. Commission work includes celebrities including pop stars and writers