Strategic Analysis & Public Relations Plan INVENT PR Agency Farmville, VA
Creative opinion from student standpoint Public relations experience Meet the audiences needs Agency Capabilities Event planning ability Knowledge of event promotion Web design and layout
Using multiple media outlets to advertise client to audiences Completion of internal plan -Collected data in the form of media scans -Realization of specific problems within SAB -Recommendations to improve SAB Prior Successes
IVENT PR Agency has assumed the responsibilities of identifying opportunities for the Student Advisory Board to succeed by expanding on potential areas for growth and improvement. Project Objective & Overview
Team members participated in an online media scan Used Google alerts to analyze different industry websites, news outlets, and blogs over a period of time Used ideas from competitors to create potential strategies Research Plan
Large audience Various outlets to utilize Ability to build a large, diverse board Creative advantage starting from scratch Student perspective Potential Strengths
Students within CCCAS Faculty and staff Ambitious and opinionated students Target Audiences
Represent the students Promote student interest Review Policies Key Messages Blogs Diversity Website
Name recognition Student involvement Represent the students Embrace diversity Set future goals Strategies Overview
Strategy 1: Create name recognition for the CCCAS, more specifically the Student Advisory Board, by using different outlets for communication. Tactics: -Create T-shirts for SAB -Signs, Posters, Booths in D-Hall -Facebook group -Recognition in The Rotunda -Flyers/Pamphlets
Strategy 2: Encourage target audience to get involved with organization by advertising specific interests to students. Tactics: -Become a part of a fundraiser or community service program on campus - Open forums to discuss and understand how the students want to utilize SAB. One way to ensure involvement is to have teachers make student attendance an extra credit opportunity.
Strategy 3: It is important for the Student Advisory Board to represent the students by fulfilling their needs through the means of student interaction within the board. Tactics: -Each major within CCCAS should have one representative on the board who is knowledgeable about their specific study in order to help each individual student -Calls for a closer community and embraces each students’ specific needs according to concentration
Strategy 4: Make sure that each student feels welcomed and supported by embracing diversity. Tactics: -Hire a diverse crew on the board -Create events for students, faculty, and staff within CCCAS that celebrate all holidays and allow for students with common interests to interact outside of the classroom -Enable and promote the option of studying abroad to a wide range of countries
Strategy 5: Success will be achieved once the organization sets up a strong set of future goals to accomplish that are relevant and beneficial to the students. Tactics: -Set a goal to have a specific number of students involved with the board and reach it by following through with strategies and tactics previously stated -Create an online website -Create a calendar of expected dates of events and involvement on campus -Create print surveys to be distributed to students in classrooms, cafeteria, etc. questioning their awareness of the board to keep up with progress
Campus events: Immediate Website: Immediate Rotunda Recognition: Immediate Flyers/Pamphlets: Immediate T-shirts: Spring semester Facebook group: Spring semester Timeline
To measure awareness: - Send out opinion surveys to students within the CCCAS to get their feedback - Record the numbers of students participating in SAB events over the next four semesters to see if it increases Recommended Assessment