Managing Your Digital Footprint Shauna Cox 2012 National BDPA Technology Conference August 1 – 4, 2012 Baltimore, MD

2 Purpose and Objectives Discuss considerations for protecting sensitive information. Understand ways to leverage electronic assets to benefit your “digital profile”. Understand strategies for managing your online reputation.

3 Agenda I.What is a digital footprint? II.Strategies for protecting information III.Leveraging your footprint for personal branding IV.Action plan for post-session V.Questions

4 Session Structure Part 1: Risks & Protection Part 2: Personal Branding

5 What is a digital footprint? Data trail produced by activities in cyberspace Content generated by online action

6 Components of Digital Footprint Communications Social Media Profiles Online transactions Web surfing activity Cell phone / Smart Phone tracks

7 Examples of Digital Footprint Content Blogs s Photos Text Messages Sites Visited Videos Social Networking Posts Phone Activity Tablet Activity

8 Most large cities have surveillance cameras. 1 out of every 5 passwords are simple and easy to guess Hackers typically take less than 4 minutes to enter a system Some experts estimate Internet crime costs $1 trillion / year Over a 2-year period (2007 – 2009) identity theft incidents rose by 37% “You already have zero privacy. Get over it.” Scott McNealy former CEO Sun Microsystems Source: Online Privacy by Stephen Currie

9 Risks Fraud Victimization Identity Theft Poor Reputation Harassment Invasion of Privacy

10 Managing Risk Stay current on privacy policies Use appropriate authentication standards Avoid using debit cards for online transactions Limit credit card use online (e.g., low limit cards, gift cards or prepaid credit cards) Beware of social engineering techniques Educate yourself on how data is used

11 Rules of Engagement Separate business & personal cyber activities Utilize strong passwords and PIN numbers {Example: Iluv3ewe} Utilize encryption where appropriate Assume no “expectation of privacy” Utilize built-in privacy settings (but do not assume 100% protection)

12 Rules of Engagement Reveal information on a “need to know” basis Never reveal private information in a public place Execute consumer transactions cautiously Properly discard electronic equipment (e.g., cell phones, computers, etc.) Utilize different passwords for different purposes

13 Personal Branding Personal image Self presentation Definition: “…a promise to a…well defined audience, combined with the actual experience these individuals have with the brand [you].” Source: Managing Brand You by Jerry S. Wilson & Ira Blumenthal

14 Digital Profile  Personal Branding Digital Profile Collection of cyber tools used to present you One component of personal brand Key to building online reputation

15 Digital Profile Tools LinkedIn Facebook Google+ Twitter Pinterest YouTube Blogs Personal Web Site Professional Organizations (e.g., online profiles)

16 Building a Digital Profile Tips Determine your digital identity and learn your niche. Complete your profiles based on your personal brand. Encourage endorsements. Be judicious in what networks you join. Leverage others’ digital profiles.

17 Rules of Engagement Separate business & personal profiles Utilize built-in privacy settings Limit sharing easily exploitable PII (e.g., birth dates) Assume your digital profile is permanent Make your online brand consistent with your offline brand Assume all online information is accessible

18 Rules of Engagement Keep online communications positive Present yourself professionally Use proper grammar, etc. Clear visuals Monitor your digital profile

19 Managing Your Digital Profile Set regular time intervals to monitor & clean up inaccurate information Set time aside to optimize your profile Use automated tools to monitor your profile Use search optimization techniques

20 Inaccurate or Unflattering Information 1.Ask posting party to remove the information 2.If removal does not occur, dispute information publicly (if appropriate) 3.Engage “reputation” specialist 4.Optimize profile / reputation with positive information 5.Execute legal recourse if necessary

21 What’s Next? (Action Plan) Review your existing footprint Determine what you want your digital profile to be (Prioritize components) Build / Optimize your profile Develop profile management / monitoring strategy

22 Reality Many employers / potential employers check online information Clients, potential clients, colleagues, etc. check digital profiles Laws / legislative environment typically trail the advancement of technology Everyone has or will have some interaction in cyberspace

23 Questions

24 Contact Information Shauna Cox Chicago Housing Authority

25 Resources Books Managing Your Digital Footprint by Stephen Currie Online Privacy by Robert Grayson How to Disappear: Erase Your Digital Footprint, Leave False Trails, and Vanish without a Trace by Frank Ahearn Social Networking for Career Success by Miriam Salpeter Web Sites / Organizations Privacy Rights Clearinghouse ( ACLU ( Electronic Privacy Information Center (epic.org) Federal Trade Commission (