Implementation of the New Baccalaureate Degrees Information Systems Technology and Supply Chain Management Information Dissemination and Student Recruitment Strategies Presented by: Sol Gonzalez

Overview Inform and train MDC Employees Create Marketing Campaign Implement Recruitment Strategies Short Term – current MDC students and graduates Long Term – create pathway from AA/AS to BS/BAS

Prepare and Inform MDC Staff Create awareness of new baccalaureate degrees Conduct information sessions Provide resources Contact information Materials/Websites

Recruitment Strategies Short term goal – students for your first cohort  Target MDC students: Recent graduates College-wide Graduates Academic Year DegreeNumber Associate in Arts 7,895 Associate in Science and AAS1,471 Luisa A. Canton, IR, Tuesday, September 10, 2013 Source: TRS08 as of 08/23/2013 PROFILE_GRADUATE_DEMOGRAPHIC.sas

Recruitment Strategies  Special messaging for graduates in related programs  Degrees with a Business program declarationBusiness  Degrees with a Computer program declarationComputer  Target students in advanced pre-requisite classes

Recruitment Strategies  Target Current MDC students :  eligible to graduate  with 45+ college credits  Target professional community  program advisory boards  chambers of commerce  professional organizations

Discussion on Processes  Create and Conduct Student Information Sessions  Collect student information  Program/admission application  Provide pre-requisite courses offerings  Conduct Continuous follow-up  Evaluate progress towards meeting enrollment goals