TOURIST BEHAVIOR PATTERN AND MARKET PROFILES Japanese more than 12 million travelers a year less than 3% visit the Philippines travel in package tours More repeaters than first timers Speak very little English Wants Japanese food 4 to 5 days program only Average age of travelers in their early 40’s

Cont.. Japanese Tipping is not practiced in Japan Considers Philippines value for money Loves Philippines seafood Very safety-conscious (peace and order) Time and health conscious Office ladies newest travel trend setter Workaholics, bath-consciousness, groupism, consensus mindedness, face-consciousness Epicurean dependency, ceremonial animal, defenseless Japanese, modest people

Koreans More are now traveling Usually on multi-destination packages More male than female travelers Travel in package tours Speak very little English Wants Korean food 4 to 5 days program only Average age of travelers in their 50’s Tipping is not practiced in Korea Loves Philippine seafood Very safety, time and health conscious

Taiwanese More are traveling every year with their fast economic development More male than female travelers Travel on package tours Speak very little English Wants Chinese food 4 to 5 days program only Tipping practiced and pre-oriented Loves Philippine seafood Very safety, time and health conscious Love to shop for Philippine specialties/delicacies

Hong Kong Travel in cheap package tours with high hotel standards Count every centavo Very meticulous with Chinese food without coconut oil Up to 6 days program Average age of travelers in their 30’s Tipping is pre-oriented in Hong Kong

Cont…Hong Kong Considers Philippines value for money Loves Philippine seafood Very safety, time and health conscious Go shopping in big department stores

Singapore Travel in cheap package tours with high hotel standards Count every centavo Speak English Love to eat hot and spicy foods – check no beef or pork? Up to 5 days tour program Average age of travelers in their 40’s Conscious in tipping

Cont… Singapore Loves Philippine seafood Very safety conscious ( peace and order) Time and health conscious Go shopping in big department stores Buys a lot of Philippine specialties & delicacies Always compare host country with home

Malaysian, Indonesians Love to travel in package tours if ethnic Chinese Speak English Love chilies and spicy foods – no pork? Up to 6 days program Average age of travelers in their 40’s Knows how to tip Considers Philippines value for money

Cont… Malaysians, Indonesians Love Philippine seafood Very safety, time and health conscious Go shopping in big department stores Buy lots of Philippine specialties and delicacies

Thais Do not speak English Travel on multi-destination package tour Chilies & spicy food is their main concern in dining – no beef? Tipping is pre-oriented Travelers basically ethnic than Chinese Travelers in their 50’s

Central Asia & China Mainland Chinese Travel in package tours with regular hotel standards but expect amenities in 3 stars hotel rooms like what they have in China Count every centavos Speak very little English Very meticulous with Chinese food Up to 6 days program Average age of travelers in their 50’s

Cont… Mainland Chinese Tipping is pre-oriented Considers Philippines value for money love Philippine seafood Very safety, time and health conscious Usually have local Chinese contacts or association for their activities

Indians Travel in cheap package tours with high hotel standards Count every centavo Speak very accented English Very meticulous with food – chilies & curries – no beef? Up to 6 days program Average age of travelers in their 40’s

Cont… Indians Tipping is on a case-to-case basis Considers Philippine value for money Love Philippine seafood Very safety, time and health conscious Go shopping under the bridge (Quiapo)

EUROPEAN MARKET British Travel in package tours with high hotel standards Count every centavo Up to 15 days Average age of travelers in their 50’s Knows how to tip Considers Philippines value for money Love Philippines seafood

Cont…British Very safety, time and health conscious Go for beach holidays and love the sun Lager drinkers Quite eccentric (odd behavior) Love to play with words in speaking

French Travel in package tours with high hotel standards Up to 15 days program Nationalistic – speak French even if they know how to speak English Average age of travelers in their 40’s Knows how to tip Considers Philippines value for money

Cont… French Very safety, time and health conscious Go for beach holidays & love the sun Gastronome Wine should always be available in their meals

Germans Travel in package tours Knows very little English Wants to do what the locals do Up to 3 weeks program Average age of travelers in their 50’s Knows how to tip Make sure everything mentioned in the brochure is included in the package

Cont… Germans Considers Philippines value for money Love Philippine beer and more on meat than seafood Very time conscious Go for more cultural aspect of the tour

Italians Travel in package tours Knows very little English Wants to do what the locals do Up to 3 weeks program Average age of travelers in their 50’s Knows how to tip Considers Philippines value for money

Cont… Italians Love Philippine beer and prefer more meat than seafood Very time conscious Sun lovers Go for more cultural aspect of the tour Be sure to include every detail of a tour as per itinerary

EASTERN EUROPE Filthy rich to those who can afford to travel Very particular about their shopping Like most Germans – beer is their water Very time conscious of other people but not themselves Speak English

Middle East Arabs Travel individually Speak English Accommodations with cooking facilities Very generous with tips but only while supply lasts Average age of travelers value for money Love Philippines seafood

Cont… Arabs Considers Philippines value for money Love Philippine seafood Very safety ( peace & order) Time is relative, they’re on vacation Be sure to arrange payment before service Many have not seen rain at all

Israeli Travel in groups Very daring ( safety if an important concern) Very particular about the food they eat Do not expect to give any tip Be prepared to haggle up to the last cent on optional tours Time conscious Always looking for a bargain and business opportunities

Africa Travel individually Stays in pension and 3 star-hotel Very daring with safety concern Very particular about the food they eat Don’t expect to give any tip Haggling for the cheapest price for optional tours Always looking for a bargain & business opportunities

NORTH AMERICA CANADIANS & AMERICANS More senior travelers Travel in package tours More repeaters than first timers/war memorials Wants continental food/mcdonald’s & diners type of food or classy 4 to 5 days program only

Cont…Canadians/Americans Tipping is 19-15% by practice Considers Philippine value for money Love Philippine seafood Very, safety, time & health conscious Wants everything like home, - hot & cold showers, aircon rooms, no pests or insects in the room, everything must work

South America More couples as travelers Travel in package tours More first timers Speak Spanish or Portuguese Wants meat as main course 4 to 5 days program only Average age of travelers in their 50’s

Cont… South America Generous in tipping Considers Philippine value for money Very safety, time and health conscious

Central America More couple travelers Travel in package tours More first timers Speak Spanish or Portuguese Wants meat as main course 4 to 5 days program only Average age of travelers in their 50’s Generous in tipping Very safety, time & health conscious

Australians & New Zealanders FIT travelers Wants to do what the locals do Tips are given based on service rendered Beer drinkers Considers Philippines value for money Shoppers of essential goods and very few handicrafts Good, clean beds in rooms are ok

Pacific Islanders Looks very much like us Go for cosmopolitan lifestyle Island type of cuisine will do ( fish & coconuts) Shopping for essentials – go for big department stores Look for value accommodation

Filipinos Big tippers Easier to relate with Happy go lucky Fun lover Go for good accommodations, low-end budget Loves good food Music lover Afraid of getting tan – hates the sun Love to be pampered, love bargains