Vision, Mission & Values Bringing together the best of Bumble Bee Seafoods & Connors Bros CONFIDENTIAL

Company Vision To be a brand leader in value-added food products in each of our global markets, marketing and supplying quality seafood and canned protein products. CONFIDENTIAL

Mission Statement Connors Bros Income Fund is a worldwide marketer and supplier of branded, protein-rich food products, with a primary focus on seafood. Our Mission is to secure a leadership position in all of our global markets, providing quality, value-added products to our consumers, as well as expertise and efficiency to our customers. We intend to build on our core competencies to ultimately become a leader in three areas: o Canned seafood and protein products in North America o Canned seafood in Europe and other profitable global markets o Fresh and frozen seafood in North America. We are committed through profitable, organic growth and synergistic acquisitions to meet the needs of our consumers, customers, business partners, employees and unit holders. = CONFIDENTIAL

Company Values Integrity - Our behavior will withstand the most discerning public scrutiny. Our communications with each other will be honest and authentic and we will share knowledge freely. Respect - People count. We respect the individual and value the contributions of each employee and business partner. We will demonstrate a high regard for the environment, our communities, employees, suppliers, customers, consumers and shareholders. Ethics - We insist on following the highest ethical standards and adhering to our Company Values. We are each responsible to conduct our business relationships, internal and external, with the highest level of professionalism and integrity. Commitment - We are passionate and do as we say. We provide a motivational environment to exceed our expectations, as well as those of our customers. We hold ourselves accountable for our actions and decisions, balancing profitable growth, with an appropriate degree of personal responsibility and empowerment. Excellence – We will strive to achieve high standards of personal and corporate performance in all our endeavors. We celebrate successes and learn from failures. We work together to develop people to their full potential. Winning - We value results, a strong work ethic and continuous, innovative improvement in standards, quality and timeliness. We are committed to winning in today's competitive market place, anticipating change and embracing new ideas and innovation. CONFIDENTIAL