ADVERTORIALS CREATING SUCCESSFUL CAMPAIGNS IN NON-TRADITIONAL ADVERTISING SPACE

© Townsquare Media (Confidential)| 2 WHAT IS AN ADVERTORIAL? Advertorials are a form of advertising that mimic editorial content but are sponsored by, or even written by a local business. Advertorials are marked as advertisements but otherwise do not differ in tone or quality from the other content on the site.

© Townsquare Media (Confidential)| 3 WHEN DOES AN ADVERTORIAL WORK? Before selling an advertorial, please ask yourself the following questions: Is this content I would put on this site, even if it were not sold? Is the content interesting, relevant, rich, innovative, informative, fun? Does the advertorial showcase the client and the product/service naturally?

© Townsquare Media (Confidential)| 4 ADVERTORIAL EXAMPLE Bloomington sold an advertorial to a local meat shop. It included a weekly short video posted on the web site that demonstrated a grilling tip. A “featured” meat that was on sale or available at the store that week was included in the video to showcase the client’s product. Here are the topics: 1 - Gourmet Burgers and BratsGourmet Burgers and Brats 2 - Dry RubsDry Rubs 3 - MarinadesMarinades 4 - Father's Day IdeasFather's Day Ideas 5 - The Bacon BombThe Bacon Bomb 6 - Ribs (Different kinds, tips on cooking them) 7 - Hot Dogs (these aren't your normal hot dogs) 8 - Sides (More than just a meat shop, he's a full deli too) 9 - Charcoal vs Gas 10 - Specialty Items (He has a bunch of local products that are hard to find) 11 - Beer Can Chicken 12 - Roasts 13 - Seafood 14 - Bacon (Better selection than your corner grocery store) 15 - Use A Meat Thermometer

© Townsquare Media (Confidential)| 5 The advertorial package includes: Set number of posts featuring or written by client Post featured in the blog loop and/or DL Can be text, video or a combination Can be posted to Facebook/Twitter for additional cost Pricing: $400 station/week