Effects of Oil Spill Beach and Oceans related activities Wildlife related activities Dining and seafood

BP response 25 Million to Florida 15 Million to Louisiana, Mississippi, Alabama (BP)

Alabama 26% drop in guests (4.6 to 3.4 million visitors) 600 million in lost revenue 10,000 lost jobs Recovery – Large social networking project “We have seven people working in shifts. We try to be available from 6am to midnight, 7 days a week” (Alabama Gulf Coast Facebook Fan Page) – 31,838 Facebook fans – 5,257 Twitter followers (Alabama Coastal Resiliency Coalition)

Florida Primary Markets: Beach recreation and sport fishing Perception of oil spill – EPA only guaranteed oil free beaches for 3 day periods (NYTimes) Reality of oil spill – “The National Oceanic and Atmospheric Administration (NOAA) announced today that a new analysis shows Southern Florida, the Florida Keys, and the East Coast are unlikely to experience any effects from the remaining oil on the surface of the Gulf as a result of the Deepwater Horizon oil spill.” (Florida Department of Environmental Protection ) Recovery – Add Campaign

Louisiana Large majority of Louisiana tourism market comes from New Orleans – Primary Markets: Seafood, ocean recreation, wildlife New Orleans already hurt from Katrina – Tourism levels were not expected to return to normal (24.8 million visitors) until 2013 (University of New Orleans) Recovery – Add campaign to address misconceptions about seafood and beach safety

Sources &contentId= &contentId= s/ /2009%20Forecast.pdf s/ /2009%20Forecast.pdf spill/index.ssf/2010/10/united_effort_sought_to_promot.h tml spill/index.ssf/2010/10/united_effort_sought_to_promot.h tml rism.html rism.html _noaa_florida.pdf _noaa_florida.pdf Response.pdf Response.pdf