“At Olive Garden, we promise that when you're here you're family”

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Mission statement

Company Summary

Overview of products “P”

Overview of promotion “P”

Overview of Place “P”

Overview of Price “P”

Careers or People “P”

Target Market

Product Mix: All different products that a company makes or sells.

Product Line: A group of closely related products manufactured or sold by a business.

Special: ⁻Soups and Salads ⁻Entrees ⁻Desserts

Lunch: ⁻ Appetizers $ ⁻ Soups and Salads ⁻ Grilled Sandwiches ⁻ Pizza

Dinner: ⁻Appetizers ⁻Soups and Salads ⁻Pizzas ⁻Classic recipes ⁻Beef and pork ⁻Filled Pastas ⁻Chicken and Seafood

Kid’s Menu: ⁻Macaroni and Cheese ⁻Cheese Ravioli ⁻Chicken Fingers ⁻Cheese or Pepperoni Pizza ⁻Pasta ⁻Chicken ⁻Fish and Seafood

Desserts: ⁻ Tiramisu ⁻ White chocolate Raspberry cheese cake ⁻ Lemon crème cake ⁻ Black tie mousse cake ⁻ Triple chocolate strata ⁻ Zepoli ⁻ Warm apple crostata ⁻ Dolcini

Beverages: ⁻Non-Alcoholic Beverages ⁻Specialty Cocktails ⁻Wines ⁻Beer

Olive Garden Prices: Bruschetta: $6.65 Shrimp Scampi Frita: $8.65 Caprese Flatbread: $6.95

Distribution Intensity: Retailer

Product Depth: The Items offered within a product line.

Specials Example of Product Depth

Product Width: The different product lines.

Example of Width: DessertsBeveragesSpecialsLunch Dinner Kid’s Menu

Direct Competitors: Carrabba’s Sammios Maggiano’s Little Italy

Indirect Competitors: Food Lion Grocers Bahama Breeze Smokey Bones

Promotion: To advertise a product or service

5 P’s of Marketing: Product- Food(Pasta, Pizza, Lasagna) Price- (Reasonable to mid way price) Promotion- Discounts on gift cards and printable coupons Physical Distribution- Supplier, manufacturer, wholesaler, retailer, customer People- Middle class, “Everyone”

Resources: articles/data/ shtml falo_Wild_Wings_(BWLD) m/2011/09/olive-garden- promotions-and-specials.html

Stephanie Van Pelt Demetrius Leach Sonia Lopez