COMPANY OWNERS: Kyle Schecht Marc Gusman Joe Grieco

Located in Riverhead, New York Warehouse is 9800 square feet on a 5.18 acre lot Has two loading docks and a parking lot Already zoned for commercial business

Our mission at Foggy Goggles Dive Center is to ensure that our customers are number one; we also strive to give our customers the best dive experience possible in a safe and fun environment

Impeccable from all other dive centers with our customer service and top of the line products Our indoor reef is the only one around of its kind with diverse types of fish and natural coral, giving the feeling of the real ocean We will only use the best equipment to make sure our customers get the best experience for and affordable price

82 Columbus Ave Riverhead Property and building cost- 1,375,000 dollars

Highly trained instructors Our natural reef different from Long Island waters Sell top of the line gear Set up inexpensive rent packages for families and beginners

Our huge indoor reef unlike anything around Scuba diving lessons Rent and buy equipment Fill air tanks Certifications

Families looking to get out for a day People into extreme sports Overall just people looking to have fun and want to check out our reef. We are open to everyone!

Want to get more people to dive on Long Island To be comfortable in the water Learn in a safe and enjoyable tank Get certified for all depths of water Get the best equipment for the best prices

Other dive shops (sell and rent only) Local aquariums (small tank to swim with fish) Dive boats (teach and take divers out)

Overall Cost Leadership Great deals Low prices Best equipment

Marketing Strategy Promote business cards Flyers Billboards Coupons

Stability Marketing Overall Cost Leadership

Inexpensive rent packages Year round coral reef Unique compared to other local dive shops

Qualified employees Train employees Reward points Memberships

Used to attract customers Inform people of hours, prices, and gear Check out our facility Contact information Online store

We are a partnership In charge of separate departments Consult with each other

Marc-Anthony Gusman Payroll/ Finances Joe Grieco General Dive Manager Kyle Schlecht Marketing / Sales Manager Shift Supervisor Makes sure every one is doing there job Cashier Specialist/Knows details on equip. Stock/ Inventory Instructor Adv. Instructor Mid. Instructor Beg. Receptionist

Finance Manager- responsible for all finances and payroll Dive Manager- supervisor of the scuba instructors Marketing/Management- advertising, keeps track of daily sales Head Receptionist- takes calls, bookkeeping, appointments Shift Supervisor- watches over cashier, equipment specialist, inventory advisor Cashier- sells equipment Equipment Specialist- searches for the best equipment and gets the best deals Inventory Advisor- checks up on inventory, tests equipment Dive Instructors- teach and give certifications to our customers

Plan to pay back loans as soon as income is made More expenditures than profit is expected for the first year We feel that we are a stable business in this economy Overall start up cost- 2,700,000

Projecting to get bank loans to buy property by summer of 2009 Hire an architect to estimate our building Construct the interior of our building Hire employees

Add a new tank (new environment) Expand on our original tank Perhaps even build and sell some equipment

By: Kyle Schlecht Joe Grieco Marc Gusman