What’s in it for you? Discover the added value of your IAB Belgium membership and how to get access to all the data!

2 Accessing the data 3 ways to consult the results of IAB Mediascope →Light version Open for all (free): launch presentation of the IAB Breakfast ( →Member version Only for IAB Members (free): the Belgian results ( →Detailed version Only for IAB Members (for sale): the data report  Powerpoint  Excel  Integration into your planning tool (extra costs)

What can you find in the Detailed version?

4 More than 60 slides containing: 1.Introduction ➔ Research Objective ➔ Methodology & Sample 2.Main Findings ➔ Weekly Media Consumption and Usage Habits ➔ Focus on Weekly Internet Use ➔ Time Spent Online ➔ Frequency of Internet Use ➔ Media Multi-Tasking ➔ Consumer Use of the Internet ➔ Influence of the Internet ➔ E-commerce ➔ Broadband & Wireless Penetration ➔ Mobile Phone & Technology Use

5 What can you find in the Detailed version? Key topics covered: Changing media use TV, Radio, Newspapers, Magazines; Internet Time spent; Frequency of use; Times of day used Media multi-tasking The development of traditional and new media multi-tasking; Relationship between content consumption on TV and Internet Online connectivity Internet use via PC/laptop, mobile/smartphone, tablet, games console; Broadband and wireless penetration Our relationship with the internet Online activities including video consumption and social media; Websites visited; Online subscription services Focus on mobile Mobile and smartphone ownership; Mobile internet activities performed by device

6 What can you find in the Detailed version? Key topics covered (cont’d): The evolution of e-commerce Products/services researched online, bought online and researched online but bought offline; Impact of online research on brand choice; Number of online purchases and amount of money spend on purchases; Percentage of shopping bought online; The online and offline shopping responsibilities of today’s shoppers Digital Consumers and branding What people can do more of as a result of the internet; How people connect with brands online Advancing technologies Technology in household including the adoption of connected TVs

7 What can you find in the Detailed version? Type of data: Detailed answers on all questions of the survey National results compared with European average Answers per age group and sex Historic data comparison with 2004 – research data where possible

How to get the IAB Mediascope study?

9 What does it cost? →Belgian Market Launch PPT Presentation IAB Europe fee: €1.000 IAB Belgium fee for members: free ( →Belgian Market Data driven PPT Presentation IAB Europe fee: €3.000 IAB Belgium fee for members: €1.500 →Pan-European data driven PPT presentation by demographic IAB Europe fee: €2.000 →Pan-European data driven PPT presentation by media user IAB Europe fee: €2.000 Powerpoint of other markets IAB Belgium fee for members: €1.500 for BE market + €1.200 per extra market

10 What does it cost? Extra costs to integrate Mediascope into your planning tool (not possible for all tools – please enquire) Total cost = basic cost of 1.500€ + option cost →Subscription data Option 1 at €20000 = 28 markets Option 2 at €15000 = 15 markets Option 3 at €12000 = 10 markets Option 4 at €8000 = 5 markets Option 5 at €5000 = 1 market →Subscription 2012 data Option 6 at €10000 = 28 markets Option 7 at €6000 = 15 markets Option 8 at €4000 = 10 markets Option 9 at €2000 = 5 markets Option 10 at €1000 = 1 market

11 Mediascope in Choices

12 Mediascope in IMS

13 How to order? Send your order to Don’t forget to mention which report(s) you want to order: →Market Data driven PPT Presentation: Belgium →Market Data driven PPT Presentation: Belgium + other markets →Pan-European data driven PPT presentation by demographic →Pan-European data driven PPT presentation by media user →Optional Tool Subscriptions: option 1 to 10

More information on IAB Mediascope Background Methodology Contact details

15 Background IAB Europe is a federation of national Interactive Advertising Bureaux (IAB) across Europe. Its mission is to promote the growth of the interactive advertising markets on behalf of its clients and national members ➔ Supported by every major media group, advertisers, agency, portal, technology and service provider, its voice represents the interest of more than 5500 company members. ➔ IAB Europe coordinates activities across the region including public affairs, benchmarking, research, setting standards and best practices As part of their research remit, the IAB Europe conducts Mediascope Europe, widely recognised as the industry standard consumer research study on the European media landscape. It includes historical data from 2003 In 2012 the study included a further 13 markets incorporating Austria, Bulgaria, Croatia, Czech Republic, Finland, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia and Ukraine in addition to the original 15 markets already covered by the research – Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey and UK SPA Future Thinking has managed the survey since 2005

16 Research Objectives The broad aim of this study is to capture the different ways in which consumers are developing across Europe and assess their similarities and differences ➔ This work will identify changing media consumption patterns at total population level in online, radio, TV, mobile, newspapers and magazines and carry out a deep dive into digital media consumption and e-commerce – all across multiple markets ➔ The study includes the evolution of media multi-tasking and emerging and evolving online media including internet use via mobiles, tablets and game consoles ➔ Video consumption, social media and e-commerce are investigated in depth to give a rounded picture of the interactive consumer

17 Coverage and Methodology 28 markets in February 2012 Omnibus + online Over 50,000 interviews Quotas on age, gender, education and regional distribution Hungary Italy Russia Spain Portugal France Turkey Poland Belgium UK Switzerland Denmark Sweden Norway Germany Netherlands Finland Ukraine Bulgaria Romania Ireland Greece Slovenia Croatia Slovakia Serbia Austria Czech Republic

18 Methodology & Sample Fieldwork took place in all markets in February 2012 An Omnibus + Online methodology was used across all countries totalling 51,700 interviews ➔ An omnibus study was completed to get answers to 5 key metric questions looking at internet, radio, TV, mobile, newspapers and magazines use and the omnibus methodology was a mix of CATI and face-to-face interviews, depending on what is most appropriate for the market ➔ Online fieldwork was conducted to deep dive into the online behaviours of internet users - including video consumption, social media and e-commerce The application of quotas ensured that representative samples were achieved in each Market ➔ quotas on age, gender, education and regional distribution MarketOnlineOmnibus Europe – EU 28,50023,200 Austria – AT1,000 Belgium – BE1, Bulgaria – BG1, Croatia – HR1, Czech Republic - CZ1, Denmark – DK1, Finland – FI1, France – FR1,000 Germany – DE1,000 Greece – GR1, Hungary – HU1, Ireland – IE1,000 Italy – IT1,000 Netherlands – NL1, Norway – NO1,000 Poland – PL1,000 Portugal - PT1,000 Romania – RO1,000 Russia – RU1,500 3,000 Serbia – RR1, Slovakia – SK1, Slovenia – SI1, Spain – ES1,000 Sweden – SE1, Switzerland – CH1, Turkey – TR1,000 Ukraine - UA1,000 1,200 United Kingdom – UK1,000 Sample Sizes

19 Weighting data Results at the total level were weighted to take into account the different countries’ population sizes Using 2012 data from the UN, 2 weighting matrices were constructed, one comprising a figure for the original 10 and 15 countries, and one for all 28 countries A sample size of 1,000-1,500 per Market will provide accurate data to ± 2-3% at the 95% confidence level MarketPopulation (mil)Weighting (28)Weighting (10)Weighting (15) EU % EU % EU % AT % BE %2.9%1.7% BG % HR % CZ % DK %1.5%0.9% FI % FR 538.1%17.3%10.0% DE %23.0%13.3% GR % HU % IE % IT %17.2%9.9% NL 142.1%4.6%2.6% NO %1.3%0.7% PL %6.2% PT %1.7% RO % RU %22.2% RR % SK % SI % ES %12.9%7.5% SE %2.5%1.5% CH %1.2% TR %10.9% UA % UK %16.9%9.8%

20 Accessing the data Find out more from IAB Europe or your local IAB Subscribe! Presentations Data in tools

Contact Details If you require further details please contact: Alison Fennah VP Research and Marketing IAB Europe Phone: For your information a library of reports from our latest Mediascope Europe study are available looking at particular markets, different demographics and media users.