Is the Juice Worth the Squeeze?

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Presentation transcript:

Is the Juice Worth the Squeeze? Bruce Heterick, JSTOR Andrew Wells, UNSW Australia

Outline The Library perspective The Content provider perspective

Transformation of discovery From metasearch To web-scale index based Send a query to a (limited) number of targets Compile the results Z39.50 Slow performance Send query to an index Index contains metadata from a very large number of content providers Link to content

What were the goals and why Lots more stuff for users available Continual move to an access model, not an acquisition one Early web sites not easy for users to navigate Search engines leaping ahead of libraries

UNSW web site a decade ago

2005-2006 web site

2007-2011 website

2012 website Google-like, driven by Primo No separate catalogue

The squeeze is considerable Lots of effort Lots of experimentation Human resources Financial resources Source: makeuptutorials.com

The juice? What to measure Quantity? Quality? Audiences? Source: abc.net.au

Growth is growing

Seasonal use shows growth

Locating information on a topic

Known searching

Finding new stuff in area of research

Outcomes from 2013 deep-dive Subject metadata matters … a lot Libraries don’t spend enough time configuring their system for implementation Publishers/content providers don’t spend enough time on their data syndication, including how that data is received and used Image via Google 2013 Charleston Conference Plenary: Re-visiting Plato’s Cave https://www.youtube.com/watch?v=ZkGSQlFZ0BI

Outcomes from 2013 deep-dive Culled customer lists to JSTOR participants worldwide for EDS (EBSCO), Primo (Ex Libris), WorldCat Local (OCLC), and Summon (Serials Solutions/ProQuest) Looked at average content access per month for each JSTOR Class for 12 months prior/post implementation date JSTOR average usage change for all higher education (August 2009 – September 2013): -0.7%

WHAT DRIVES ACTUAL USAGE at JSTOR?

WHAT DRIVES ACTUAL USAGE at JSTOR? Referrer Domain Oct-2013 to Sep-2014  JSTOR 47,935,547 Google Web Search 19,436,834 Google Scholar 13,326,864 Self Referrer 12,780,048 serialssolutions.com 6,053,272 exlibrisgroup.com 1,943,766 ebsco.com 751,229 ebscohost.com 704,821 bing.com 589,064 libguides.com 551,929 worldcat.org 452,376 calstate.edu 401,643 scholarsportal.info 373,191

Collective responsibility and commitment Discovery Service Providers Publishers/Content Providers Libraries

Quick reference guides http://about.jstor.org/content/quick-reference-guides

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