May 15, 2014 Time-Delayed and Date-Certain Delivery Mail Michael Ravnitzky
Caveat The views expressed are solely those of the author. They do not represent the opinions of the Postal Regulatory Commission or any of the Commissioners. 2
Delivery of messages or objects at a future time specified by the sender 3
4 Time-Delayed Mail would leverage the ubiquity, skills and resources of the USPS, a trusted national institution
Is there a need? Is there demand? 5
Previous methods Wills Sealed Envelopes Headstones Family Bibles Safety Deposit Boxes Vaults or Safes 6
Other methods A trusted family friend Attorney or established law firm Recorded audiotapes/videotapes Publication in a book or article Internet websites Computer files 7
Not the best solutions Unreliable Costly Burdensome 8
E-Media allow delayed delivery Most software TimeCave.com LetterMeLater.com Alabi.com FutureMe.org Nudg .com 9
Time-Delayed Mail 10 Provides a way to send Letters, photos and tangible objects Items of personal, sentimental or intrinsic value
11 Could be regarded as a form of high-value forward logistics for individuals and others Shifts the burden of storage and logistics to the postal provider
Types of Time-Delayed Mail Short-term delayed communications mail Less than 3 months Long-term delayed communications mail More than 3 months Contingency mail “If…”, “When…”, “Unless…”, “Which…” Date-certain advertising mail 12
Components of Time-Delayed Mail Mail Acceptance Specification of Delay and Contingency Disposition Optional Digital Redundancy Element Time-Based Addressing Onset Address Verification Sorting Storage, Transportation and Retrieval Post-Retrieval Processing Reliable Delivery 13
Use of postal infrastructure - 1 National postal network Keeper of the nation’s address system Addressing conventions National Change of Address (NCOA) Postal redirection database and software (PARS) Other address update systems (CARS, COARS, PAD) UAA reduction experience 14
Use of postal infrastructure - 2 Intelligent Mail barcodes and ZIP Codes Automated sorting and mail handling systems Procedures for handling accountable mail Forever postage products 200 federal laws protecting integrity of the mail The Postal Inspection Service 15
But it could require other elements Handling and Intake Procedures Employee Training and Labor resources Secure storage New addressing aspects Envelope markings / visibility Enhanced postal redirection procedures Contingency handling Cost analysis Pricing structure 16
Risks Uncorrectable delivery address Loss or damage Retrieval failure or delivery failure Service discontinuance Lack of institutional continuity Possible peak congestion problems 17
Date-Certain Advertising Delivery Importance of delivery timing Catalogs, sale flyers/inserts, direct marketing Election Materials “In home dates” Read rates, Open rates, Response rates Fulfillment resources / inventory Help desk, phone center planning Mailbox clutter 18
Other Potential Applications Images extracted from social media Combining into one transaction multiple mail pieces to be sent at different times Flexible offsite storage options with automated return Interactive videogaming, MMORPG, RPG, participative fiction Birthday cards 19
Conclusions A new category of postal products would transmit messages and objects through time as well as between locations Taps the strengths of the existing postal network and would provides a useful service Would not require technical breakthroughs Robust address correction minimizes risk Potential value for advertising communications 20
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May 15, 2014 Time-Delayed and Date-Certain Delivery Mail Michael Ravnitzky