Form Language For Stepping Back Presentation for Rich Visualization 14 March 2006 Carlijn Stoof Linda van den Hurk H.K. Siniz Kim

INTO BACK feel real sense empathy photo/illustration detail make story diversify wood get overview information illustration/graph abstract visualize facts converge forest

INTO BACK Designing; iteration of steps into and back converge diversify INTO BACK mindmaps - abstraction hierarchy - infographics - idea sketch - - persona - storyboard - rendering Designing; iteration of steps into and back

BACK 1. mindmaps 2. abstraction hierarchy 3. infographics With stepping back in designing, designer can get an overview and broader perspective on issues, and also explore further associations and possibilities. BACK 1. mindmaps 2. abstraction hierarchy 3. infographics

Mindmaps The mind map harnesses the full range of cortical skills - words, image, number, logic, rhythm, colour, and spatial awareness - in a single powerful technique. In so doing it gives you the freedom to roam the infinite expanse of your brain. Techniques 1. use emphasis 2. use association 3. be clear 4. develop a personal style Layout 1. use hierarchy 2. use numerical order

Mindmaps Tips! Do Don’t 1. use keywords 2. add blank lines 3. ask questions 4. add images 5. maintain awareness of your infinite associational capacity 1. make mindmaps that aren’t really mindmaps 2. have the idea that phrases are more meaningful 3. have the idea that a ‘messy’ mindmap is no good 4. have a negative emotional reaction to any mindmap

Mindmaps examples

Mindmaps examples

Abstraction Hierarchy The abstraction hierarchy (AH) is one of the best known representation frameworks that has been proposed for describing complex work environments (Rasmussen, 1985). The AH is a multileveled representation format, with each level describing the system in terms of a different set of attributes or "language." Higher levels purpose & functions Lower levels physical implementation

Abstraction Hierarchy Tips! Going up in the Abstraction Hierarchy, you ask Going down in the Abstraction Hierarchy, you ask Why? How? - Use pictures (drawings) when possible. - Think free; there are multiple answers possible on the WHY- or HOW- questions.

Abstraction Hierarchy examples Etc.. DECOMPOSITION (WHOLE<-> PART) Social Values Functional Purpose Abstract Function Generalized Physical form & config. Love ABSTRACTION (MEANS <-> END) Friendship Communication Composing a letter Writing text Desk & stationary

Abstraction Hierarchy examples

Abstraction Hierarchy examples

Infographics An infographic is a visualisation of lots of information in form of rich pictures, maps, charts, diagrams, or combination of those. The information is given in different layers. An infographic can support text or can be free-standing.

Infographics Tips! Furthermore: - AIDA / 3, 30, 300 sec test - Topic must be clear directly - Must be beautiful - In case of text; don’t overrule the information by the image/picture - Don’t use an infographic to create empathy or emotions Furthermore:  - Clearly understand type of information (chronologic, spatial, quantitative) - Find a suitable way to present (map, timeline, charts, diagram, etc.) - Appropriate medium (static, motion, interactive)

Infographics examples

Infographics examples

Infographics examples

Infographics examples

Infographics examples

Infographics examples

Questions?