Marija Nemčić Welcome to Digital Croatia! 14-15 October 2010, Sarajevo.

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Presentation transcript:

Marija Nemčić Welcome to Digital Croatia! October 2010, Sarajevo

Marija Nemčić October 5 th 2010 Croatia is 14 th country in Europe with digital TV broadcasting

Marija Nemčić Strategy of transfer from analogue to digital TV broadcasting July 31 st 2008 –Model of regional switch-over –Strategy Action Plan –Strong promotional campaign –Financial support of Croatian Government

Marija Nemčić Step Nr. 1: Changing Rules and Acts on Electronic Communication Step Nr. 2: 9 regions

Marija Nemčić Promotional Campaign –TV spot –Web pages Government e-Croatia

Marija Nemčić Voucher of €10 to each subscriber −€12 million

Marija Nemčić What did Croatian viewers get? –instead of 4 channels → 14 channels MUX A - 4 HRT channels MUX B - 4 commercial channels (2 RTL, 2 NOVA TV) MUX C - HDTV MUX D - 5 local and regional channels

Marija Nemčić Open Questions ??? Digitalisation = new philosophy Financial crisis Restructuring, reorganisation = time, money

Marija Nemčić New Channels = New Investments −still not known how it will be finance −commercial broadcasters attacking HRT financial revenues −new Act on HRT, end 2010

Marija Nemčić Digital production – investment till end of 2012 Digitalisation of Archives

Marija Nemčić Equal right to information Equal right to services Equal quality of programmes for all inhabitants in Europe Welcome to Digital Europe!