Kotler / Armstrong, Chapter 5 Consumer behavior refers to the buying behavior of final customers. 1.true 2.false
Kotler / Armstrong, Chapter 5 Consumer behavior refers to the buying behavior of final customers. 1.true 2.false
Kotler / Armstrong, Chapter 5 Buyer characteristics and the buyer decision process are two parts of ________. 1.Buyer’s black box 2.Buyer’s white box 3.Buyer’s red box 4.Buyer’s shopping box
Kotler / Armstrong, Chapter 5 Buyer characteristics and the buyer decision process are two parts of ________. 1.Buyer’s black box 2.Buyer’s white box 3.Buyer’s red box 4.Buyer’s shopping box
Kotler / Armstrong, Chapter 5 Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics. 1.cost 2.social 3.health 4.profit
Kotler / Armstrong, Chapter 5 Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics. 1.cost 2.social 3.health 4.profit
Kotler / Armstrong, Chapter 5 Four examples of subculture groups include Hispanic, African American, Asian American, and ____________. 1.middle-class 2.mature consumers 3.RVers 4.echo boomers
Kotler / Armstrong, Chapter 5 Four examples of subculture groups include Hispanic, African American, Asian American, and ____________. 1.middle-class 2.mature consumers 3.RVers 4.echo boomers
Kotler / Armstrong, Chapter 5 Groups of people with shared value systems based on common life experiences are called _____. 1.cohorts 2.generations 3.subcultures 4.affiliate groups
Kotler / Armstrong, Chapter 5 Groups of people with shared value systems based on common life experiences are called _____. 1.cohorts 2.generations 3.subcultures 4.affiliate groups
Kotler / Armstrong, Chapter 5 The fastest-growing and most affluent subculture in the United States is the _____ population. 1.Hispanic 2.African American 3.Asian American 4.mature
Kotler / Armstrong, Chapter 5 The fastest-growing and most affluent subculture in the United States is the _____ population. 1.Hispanic 2.African American 3.Asian American 4.mature
Kotler / Armstrong, Chapter 5 Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________. 1.subculture 2.families 3.social class 4.reference groups
Kotler / Armstrong, Chapter 5 Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________. 1.subculture 2.families 3.social class 4.reference groups
Kotler / Armstrong, Chapter 5 Which of the following is not one of the major American social classes? 1.upper class 2.working class 3.lower-upper class 4.lower-working class
Kotler / Armstrong, Chapter 5 Which of the following is not one of the major American social classes? 1.upper class 2.working class 3.lower-upper class 4.lower-working class
Kotler / Armstrong, Chapter 5 A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____. 1.opinion leader 2.mature consumer 3.marketer 4.upper class citizen
Kotler / Armstrong, Chapter 5 A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____. 1.opinion leader 2.mature consumer 3.marketer 4.upper class citizen
Kotler / Armstrong, Chapter 5 The family is the most important consumer buying organization in American society. 1.true 2.false
Kotler / Armstrong, Chapter 5 The family is the most important consumer buying organization in American society. 1.true 2.false
Kotler / Armstrong, Chapter 5 The VALS classification system measures a person’s _____. 1.income 2.occupation 3.lifestyle 4.personality
Kotler / Armstrong, Chapter 5 The VALS classification system measures a person’s _____. 1.income 2.occupation 3.lifestyle 4.personality
Kotler / Armstrong, Chapter 5 A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting. 1.self-esteem 2.self-concept 3.lifestyle 4.personality
Kotler / Armstrong, Chapter 5 A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting. 1.self-esteem 2.self-concept 3.lifestyle 4.personality
Kotler / Armstrong, Chapter 5 Which of the following is not one of the five brand personality traits? 1.ruggedness 2.sophistication 3.self-concept 4.sincerity
Kotler / Armstrong, Chapter 5 Which of the following is not one of the five brand personality traits? 1.ruggedness 2.sophistication 3.self-concept 4.sincerity
Kotler / Armstrong, Chapter 5 Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization. 1.social 2.economic 3.lifestyle 4.education
Kotler / Armstrong, Chapter 5 Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization. 1.social 2.economic 3.lifestyle 4.education
Kotler / Armstrong, Chapter 5 The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____. 1.sensation 2.learning 3.perception 4.motivation
Kotler / Armstrong, Chapter 5 The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____. 1.sensation 2.learning 3.perception 4.motivation
Kotler / Armstrong, Chapter 5 Attitude is a person’s relatively consistent evaluations, feelings, and tendencies toward an object. 1.true 2.false
Kotler / Armstrong, Chapter 5 Attitude is a person’s relatively consistent evaluations, feelings, and tendencies toward an object. 1.true 2.false
Kotler / Armstrong, Chapter 5 A consumer purchasing fine furniture (which is expensive and for which a brand’s name matters) would probably result in _____ buying behavior. 1.dissonance-reducing 2.variety-seeking 3.complex 4.habitual
Kotler / Armstrong, Chapter 5 A consumer purchasing fine furniture (which is expensive and for which a brand’s name matters) would probably result in _____ buying behavior. 1.dissonance-reducing 2.variety-seeking 3.complex 4.habitual
Kotler / Armstrong, Chapter 5 _____ buying behavior is characterized by low consumer involvement but significant perceived brand differences. 1.Dissonance-reducing 2.Variety-seeking 3.Complex 4.Habitual
Kotler / Armstrong, Chapter 5 _____ buying behavior is characterized by low consumer involvement but significant perceived brand differences. 1.Dissonance-reducing 2.Variety-seeking 3.Complex 4.Habitual
Kotler / Armstrong, Chapter 5 The final step in the buying decision process is getting the rebate. 1.true 2.false
Kotler / Armstrong, Chapter 5 The final step in the buying decision process is getting the rebate. 1.true 2.false
Kotler / Armstrong, Chapter 5 What are the two largest statistical populations in the adoption process? 1.innovators and early majority 2.early adopters and early majority 3.early majority and late majority 4.innovators and laggards
Kotler / Armstrong, Chapter 5 What are the two largest statistical populations in the adoption process? 1.innovators and early majority 2.early adopters and early majority 3.early majority and late majority 4.innovators and laggards
Kotler / Armstrong, Chapter 5 Consumers in different countries may have different attitudes, values, and behaviors. International marketers need to adjust their marketing programs accordingly. 1.true 2.false
Kotler / Armstrong, Chapter 5 Consumers in different countries may have different attitudes, values, and behaviors. International marketers need to adjust their marketing programs accordingly. 1.true 2.false