1 Session Presented By: Steve Cesari

CESARI DIRECT Building Brands

3 Traditional Brand Launch What is Direct Response, and Why do you Need it? Direct Response Direct Response Advertising uses a specific call to action to generate a sale from the viewer. Traditional brand advertising uses imagery and sound to leave an “impression” with the viewer.

4 We launch integrated, multi-channel campaigns that build brands

5 $750 Million $0 History of Cesari Direct Juiceman Steve and Rick Cesari co-owned this product. Juiceman saw $75 million in growth in 3 years, and was sold to Salton Housewares in Growth in Millions of Dollars

6 Sonicare Sonicare increased their sales from $5 million to $100 million in as a result of Cesari Direct’s work. Sonicare was named #1 on the Inc. Magazine Fastest Growing Companies list in 1997, and was sold to Philips for $510 million. $750 Million $0 History of Cesari Direct Growth in Millions of Dollars

7 George Foreman Grill We launched the very first George Foreman campaign, one of the most successful TV campaigns of all time. Cesari Direct grew sales for the George Foreman Grill by nearly a billion dollars! $750 Million $0 History of Cesari Direct Growth in Millions of Dollars

8 Oxi Clean Oxi Clean went from $1 million to $200 million in sales as a result of our campaigns, and was ranked #4 in Inc. Magazine’s Fastest Growing Companies list in In 2006, Oxi Clean was sold to Church & Dwight for $325 million. $750 Million $0 History of Cesari Direct Growth in Millions of Dollars

9 Rug Doctor Rug Doctor went from 0- $80 million in direct consumer sales as a result of our campaign in the first 2 years. In 2009, Rug Doctor was sold to Blackstone Private Equity Partners firm for an undisclosed amount. $750 Million $0 History of Cesari Direct Growth in Millions of Dollars

10 Clarisonic Clarisonic went from 0 – $150 million in sales as a direct result of our campaigns. In 2012, Clarisonic was sold to L'Oreal for $471 million.. $750 Million $0 History of Cesari Direct Growth in Millions of Dollars

11 Go Pro Go Pro went from 0 – $250 million in sales in the first 3 years as a result of our campaign. Go Pro was listed as the #1 in Inc. Magazine’s Fastest Growing Companies list in In September of this year, they filed for a $500 million IPO. $750 Million $0 History of Cesari Direct Growth in Millions of Dollars

12 People Don’t buy what you do. They buy why you do it.

13 RESPONSIBILITY - The Buck Stops With You !

14

15 “Anything that we learn to do, we learn by the actual doing of it” Aristotle

16 Simply Books

17 Eat The Frog

18 What is standing in the way of your success?

19 Write it Down, Make it Happen!

20 GOT CLARITY?