Chris Roberts Tourism Industry Association New Zealand.

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Presentation transcript:

Chris Roberts Tourism Industry Association New Zealand

7 months in... How are we doing?

Tourism 2025 in Action - Insight

Tourism 2025 in Action - Connectivity

Tourism 2025 in Action - Value

Tourism 2025 in Action – Visitor Experience

Tourism 2025 in Action – Productivity

Good progress Insight: China Toolkit, Regional Indicators Visitor Experience: CWC2015 Single Visa, Safer Journeys Productivity: Chinese market transformation, Service IQ engagement Target for Value : Well. Convention Centre, emerging markets, special interests Connectivity: Air NZ/Singapore, new services, ASA liberalisation

Work in progress Insight: Cruise data, IVS, NZ Tourism Inc. approach Visitor Experience: DOC/operators relationship Productivity: TGP applications, business capability, TLA support Target for Value: VFR of International students, Halal tourism Connectivity: India ASA, China ASA

Tourism 2025 Scorecard

New Zealand vs the World...

State of the Industry - Australia Spend growth since 2009: 3.6% pa 2020 Tourism Plan stretch goal now requires 9.9% pa Better news on supply side –air services –employment –accommodation

Trans-Tasman comparison AustraliaNew Zealand Direct GDP contribution2.8%4.0% Direct employment4.7% Total visitor spend+4%+5% Domestic visitor spend+5%, +1%+3.2% International visitor spend+7.4% Australia/NZ China USA UK Germany Japan +3% +16% +7% +13% +11% -7% -4% +26% +53% +12% +63% -7%

4% CAGR 3.2%

7.4% 6% CAGR

5.0%

Staying the course

What do tourism operators need? Timely, relevant and accessible information A culture change - use insight for business decision-making How to achieve it? Team approach – public and private sector - to insight creation and use

IATA 20 year passenger forecast: 3.3b flyers in 2014……7.3b in 2034 Five fastest-growing markets: China, US, India, Indonesia, Brazil Asia-Pacific fastest growing region: 1.1b flyers in 2014… …2.9b in 2034

Infrastructure –Accommodation catch-up –Convention Centres –Cruise opportunity –Attracting investment “The world is awash with cash… bring me your projects, I need projects to take people’s breath away” Andrew Robb, Australia Trade Minister

China and emerging market evolution Leveraging international students and their families and friends Tourism’s contribution to Christchurch economic recovery

Getting the Workforce Right: People & Skills strategy Working visa reform “Working holiday visas are a stunning success” Scott Morrison, Australia Immigration Minister

Regional and seasonal dispersal –Conferences, events, emerging markets, special interest –Domestic growth –Cruise –Manage pinch-points, spread the benefits Technology investment Product development

Border reform and visa facilitation “The only barrier to a common NZ-Australian border is the sharing of intelligence and criminal record data” Michael Pezzullo, Secretary of Immigration and Border Protection

Adventure safety Infusing Māori culture Multi-language provision Wi-Fi Measure dissatisfaction Celebrate success

Chris Roberts Tourism Industry Association New Zealand

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