SHERPA, LLC 31 March 2010
The Problem Mountains Caves Tree Cover Urban “Canyons” Hikers and outdoor enthusiasts often use maps and compasses for navigation in the wilderness This method can be very unreliable: Human error!
+ The Solution + Current GPS Technology Special Software “Sauce” Advanced Sensor Technology
Company Products Initial product offering is the Sherpa One Secondary offering is an iPhone compatible dongle along with iPhone software
Target Markets Outdoor enthusiasts mountain climbers, hikers, cave divers, park rangers, hunters amateurs and professionals Equipment rental companies Military Expand to automotive navigation industry
Industry Analysis GPS Market Segments Automotive Outdoor and Fitness Aviation Marine Outdoor and fitness is the fastest growing segment 3.7 million personal navigation devices sold in Q2 2008
Competition 83% of market controlled by Garmin, Magellan, and TomTom Growing competition from the smartphone market
Business Strategy Differentiation Reliability and quality over low cost Target niche markets
Marketing Strategy Emphasis on technology based marketing goSherpa.com Facebook, Twitter, YouTube Blogs Review websites Trade Shows
Sales Strategy Majority of sales occur online goSherpa.com Amazon.com, Newegg.com, etc Benefits Reduces the cost to sell Widespread availability Ease of access goSherpa.com
Sale of Sherpa One Successful Market Penetration Release Sherpa Two Unable to Penetrate Market Sell technology to competitors Paths to Success
Investment Total required funds of $3 million Investor compensation after third year equal to 30% return on initial investment
Questions