Video Makes Its Way Into the Enterprise David Fridley Sr. Product Manager IP Telephony Solutions Toshiba

September 10-12, 2007 Los Angeles Convention Center Los Angeles, California 3 History […] ANNOUNCES NEW REPORT ON ISDN-Based DESKTOP VIDEOCONFERENCING Interoperability Standards Pave the Videoconferencing Highway Sunnyvale, CA - August 17, 1995 – According to a new report released by […], the "desktop videoconferencing" industry -- comprised of videoconferencing and CPE (Customer Premises Equipment) unit sales -- is anticipated to skyrocket from approximately $250 million (today) to well over $15 billion by the end of the decade

September 10-12, 2007 Los Angeles Convention Center Los Angeles, California 4 History H.320 Video Conferencing over ISDN B channels –System Cost- High –Access Cost- High –Making Calls- Long, Special Case, –Difficulty of keeping the call up –Separate System –Installed Infrequently –Used Infrequently –Interoperability – H.320 – pretty good.

September 10-12, 2007 Los Angeles Convention Center Los Angeles, California 5 Evolution Video Conferencing  Video Telephony Video  Collaboration PRI  IP H.320  SIP PBX  IP-PBX PCs  1GHz USB Camera’s  $19

September 10-12, 2007 Los Angeles Convention Center Los Angeles, California 6 Drivers for Video In the Enterprise Reduction of Cost –Travel Expense Increase Productivity –Better collaboration with multiple sites (already networked together with IP) –Better collaboration with remote workers/telecommuters –Better collaboration with international outsource vendors Increase Revenue –Visual interaction with customers

September 10-12, 2007 Los Angeles Convention Center Los Angeles, California 7 Management View-point As the manager of a successful business with multiple locations, you need video telephone because: –Today’s business must have efficient meeting planning and execution to compete –Improve communication and lessening the “silo” effect in multiple location businesses –Real time meetings increase productivity and reduce operation costs

September 10-12, 2007 Los Angeles Convention Center Los Angeles, California 8 Integration with the Phone System The usual features the usual way –Answer - Conference –Forwarded - Hunt –Park/Pickup - Hold –Transfer New features –Video – it just pops up Didn’t have to go to a separate room Didn’t have to know that the other end supported video –Application sharing Can share applications spontaneously They’re already loaded

September 10-12, 2007 Los Angeles Convention Center Los Angeles, California 9 History - Revisited Endpoint Cost – low Access Cost –low and you only need to add more if you use a lot. Making Calls – – as usual Easy to keep calls up – –IP packet infrastructure natively understands dropped packets, packet errors, multiple routes Integrated System – – is a feature of the existing extension Installed frequently – can be deployed on every desktop Used frequently –video pops up anytime it is enabled on both ends Interoperability – SIP Video Telephone

September 10-12, 2007 Los Angeles Convention Center Los Angeles, California 10 Example Status window Callee Caller Video Camera Desktop/applications sharing Systray icon Callee

September 10-12, 2007 Los Angeles Convention Center Los Angeles, California 11 What’s needed for Video Telephony IP PBX Phone PC/Laptop USB Camera (might be in the laptop) Bandwidth QoS Other People to Collaborate with

September 10-12, 2007 Los Angeles Convention Center Los Angeles, California 12 Value Add of Video Telephony More frequently deployed More likely used Collaboration – not just video Meeting efficiency & execution Improve productivity Build relationships