AN INTRODUCTION TO EVENTS MR. STEVEN MELZER

GENERIC BENEFITS Those which distinguish events from permanent attractions. Such benefits are likely to be expected by a visitor regardless of the tangible event. Generic benefits of an event fit into the following categories. THE SPECTACLE RITUAL GAMES SENSE OF BELONGING AUTHENTICITY

DEFINING TYPES OF EVENTS Events are a unique form of tourist attraction, ranging in scale from mega- events such as the Olympics and Soccer World Cup, through community festivals to recreational events at parks. Events Sectors

EVENT SECTORS SPORTS EVENT SECTOR Professional Amateur RECREATIONAL EVENT SEGMENT Amusement Events Recreational Sport and Games

BUSINESS AND TRADE EVENT SEGMENT Fairs, markets, sales Trade Shows Expositions Meetings Publicity Events Fundraiser Events Incentive Events

POLITICAL EVENT SEGMENT Inaugurations Investitures VIP Visits Raffles

EVENT SECTORS CONTINUED ARTS & ENTERTAINMENT EVENT SEGMENT Concerts Award Ceremonies Various Performances CULTURAL EVENTS Festivals Carnivals Religious Pageants Parades Heritage Commemorations

EVENTS SECTORS CONTINUED PRIVATE EVENT SEGMENT Personal Anniversaries Family Holidays Rites of Passage Social Parties Galas Reunions EDUCATIONAL EVENT SEGMENT Seminars Workshops Clinics Congresses

“EVENTS ARE A UNIQUE FORM OF TOURIST ATTRACTIONS, RANGING SCALE FROM MEGA EVENTS SUCH AS THE OLYMPICS AND WORLD CUP SOCCER, THROUGHT COMMUNITY FESTIVALS TO RECREATIONAL EVENTS AT PARKS”

A DEFINITIONAL FRAMEWORK EVENTS ARE TEMPORARY OCCURENCES, EITHER PLANNED OR UNPLANNED, WITH A FINITE LENGTH OF TIME PLANNED EVENTS HAVE A LENGTH OF TIME THAT IS USUALLY FIXED AND PUBLICIZED SPECIAL EVENTS CAN BE DESCRIBED AS ONE-OFF OR INFREQUENTLY OCRRUING OCCASSIONS OUTSIDE OF THE NORMAL PROGRAM.

CORE ATTRIBUTES OF SPECIAL EVENTS -Being out of the ordinary -Having a significant economic impact -Attracting media attention -Raising awareness of a region or enhancing its image or profile -Being one-off or infrequent occerrences -Being of limited duration -Offering a social experience -Attracting tourists or tourism development

Major Events are large scale (usually national or international) special events which are high in status or prestige and which attract large crowds and media attention Hallmark Events can be referred to as those events that mark an important historical anniversary

ATTRIBUTES OF HALLMARK EVENTS Are large in scale Can be held on an international or national scale Are tied to a specific place Attract funds to the region Attract large crowds Are of infrequent occurrence Incorporate festivals or other events Incur large costs Involve prestige and status Involve tradition

Mega Events can attract very large numbers of event visitors or have a large cost or psychological effect. Cultural Events. The most common form of celebrating this type of events Is through a festival. Festivals are mostly traditional with long histories. Business or Trade Events. Fairs have a long tradition as periodic exhibitions and markets. The term Exposition or Expo is also applied to trade and consumer shows which fall into two types: TRADE SHOWS & CONSUMER SHOWS

MEETING AND EDUCATIONAL EVENTS Term applicable to a group of people assembled for any purpose, usually refers to a small business private event Retreat describes a meeting that gets people away from their normal environment. Seminar, Clinic, or Workshop are terms used for meetings focused on education. Conclave is a very private or secret meeting

SPORTS EVENTS Deals with organized and competitive occurences Meets = describes a sports event or meeting that is organized for the purpose of competition Championships = are meets within leagues to select winning team; they can be athlete focused, designed to select the best performer from members in a sport. Tournament = describes a meet organized to select a winner from teams or participating players.

ART EVENT CATEGORIES Participatory Where there is no separation of audience and performers Performing Usually involving performers in front of audiences (drama/dance/music) Visual Painting, sculpture, and handcraft

MAJOR TRENDS Based on our discussions and exploring on the internet find one trend for each of the major trends in events. Sponsorship – Special Event Venues – Legal Issues (hint: google search “trends in sponsorship”)

FORCES THAT IMPACT EVENTS Economic Forces Discretionary Time Population and Demographic Interests Urban Conditions Political Forces Technological Forces Values Cultural Diversity