SEM: PART DEUX KEEPING YOUR BUSINESS OUT OF DEEP DEUX

Content Marketing Anatomy of a good post PPC Conversion Metrics Google Analytics & conversions

CONTENT MARKETING TELL YOUR STORY

Everyone’s favorite subject is… Themselves Therefore, they expect you to talk about yourself

It’s a numbers game

The good news is: It’s not 100% social media Regular old stuff still works for SEO if you amplify it with Social.

ANATOMY OF A GOOD POST HOW TO TALK ONLINE WITHOUT BEING A DEUX

Few things are harder than beginning a content campaign, especially when it is also intended to boost SEO.

Microblogging: 1)Use a Keyword 2) Link to your site 3) Use a hash tag on #Twitter Frequency is the key.

PPC SOMETIMES IT’S EASIER TO PAY FOR IT

Adwords - a big tool that works for you thusly: Spend money Then make money

It ain’t your Grandma’s PPC anymore

Google Content Network - The largest ad network in the world.

Use Adwords wisely and save deux (Settings) Geotarget Day Part Device target Network target (Content Network? Search Network?)

Use Adwords wisely and save deux (Budget) Auto targets for ad spend Auto-optimized ad creative display Maximum bid (have courage) Conversion optimization

CONVERSION METRICS QUANTIFYING YOUR AWESOMENESS

First, define your conversion behavior (goal), and be specific. Second, stick with it.

Things that are measured only by Conversion Rate: Display Ads & Adwords SEO Direct mail Telemarketing Things that use other metrics: Social Media

GOOGLE ANALYTICS & CONVERSION GETTING THE FULL PICTURE

NEXT STEPS GETTING YOUR SHARE OF THE DEUX

Work backwards: 1)Create Goals 2)Develop a measurement system for the goals

Work backwards: 3)Set up your measurement tools to fit your system 4)Once you know what you are measuring, build a plan to populate the content

Work backwards: 3)Develop your SEO Keyword strategy 4)Start writing

Work backwards: 5)Once you see success with key phrases, go to SEM, and vice versa 6)Measure against your goals for spikes, dips, changes over time 7)Make some sweet cash.

THANK YOU YOU’VE BEEN A GREAT AUDIENCE Marci De